Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.
Robert Ashton is an entrepreneur, speaker and author. After being made redundant in 1990 he set up his own business and has never looked back. He now works with entrepreneurs of all kinds, advising growing businesses, social enterprises and evolving charities. This is his 15th book and as well as being a popular and entertaining business speaker and TV presenter, he also writes for a number of business magazines.
Robert would love to hear from you if you think he can help you become more successful. You can contact him at Robert@RobertAshton.co.uk visit his website at www.robertashton.co.uk or follow him on Twitter @robertashton1.
Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global
communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important.
The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings.
Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language.
Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results.
Each of the seven chapters in Copywriting In A Week covers a different aspect:
- Sunday: Focusing your message
- Monday: Using layout, pictures and colour to make words memorable
- Tuesday: Writing effective letters
- Wednesday: Making advertising work for you
- Thursday: Communicating clearly with the media
- Friday: Preparing promotional print
- Saturday: Composing proposals and presentation visuals
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
As a social entrepreneur, you can build a business that changesthe world. But you will face some unique challenges. This book willprepare you for them.
Packed with advice, inspiration and real-life stories, it willhelp you:Define what you want to do and why you want to do itFind the right kind of fundingBuild a brand that makes you uniqueFind a team as motivated and inspired as you areMeasure the impact you're having
How to be a Social Entrepreneur is the only socialenterprise start-up guide you'll ever need.
"This is the seminal book on social enterprise"
—Martin Murphy, Network 2012
"An essential read for any aspiring or existing socialentrepreneur. Full of practical examples of real life socialenterprise scenarios and written in Robert's usual uncomplicatedformat"
—Marc Davies, Wales Co-operative Centre Limited,walescoop.com
"Social enterprises need social entrepreneurs. This book willhelp you decide is you've got what it takes to be one"
—Peter Couchman, Chief Executive, Plunkett Foundation,plunkett.co.uk
"This very practical book will guide you as to what it takes tobe a social entrepreneur. Enjoy it and then do it!"
—Lord Andrew Mawson OBE, author of The SocialEntrepreneur: Making Communities Work,amawsonpartnerships.com
"I was genuinely impressed by how comprehensive it is!"
—Peter Holbrook, CEO, Social Enterprise Coalition,socialenterprise.org.uk
"A treasure trove filled with practical insight and knowledgethat will give you the edge to start, grow a sustainable andsuccessful social enterprise"
—Stephen Gyasi-Kwaw, CEO/Founder Youth EnhancementInt.Ghana
"I particularly enjoyed the section on sales, which is afundamental topic too often neglected"
—Andy Brady, '3rd Sector Futures', Anglia RuskinUniversity, anglia.ac.uk
Robert Ashton is a leading small business troubleshooter,entertaining small business speaker and the bestselling author ofmany business books including How to Start a Business forEntrepreneurs, Instant Entrepreneur and The Entrepreneur'sBook of Checklists.
This book has four sections, enabling the reader to focus on their most pressing need:
* Selling basics - a simple, explicit guide to the sales process;
* Selling yourself - and how to get noticed, connected and respected;
* Selling to colleagues - presenting, persuading and getting promoted;
* Selling to customers - winning orders and succeeding in shops & at shows.
This book will help the reader:
* Learn the basics about how to sell and why people buy;
* Recognise the importance of goal setting and measuring personal performance;
* Understand how to find, then influence people able to contribute to their success;
* Become more confident in taking the lead and steering things they way they want them to go, at work, home and in social situations.