You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics
—New York Times Book Review
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
‘She had been forced into prudence in her youth, she learned romance as she grew older: the natural sequel of an unnatural beginning.’
Written at the end of the Napoleonic Wars, Persuasion is a tale of love, heartache and the determination of one woman as she strives to reignite a lost love.
Anne Elliot is persuaded by her friends and family to reject a marriage proposal from Captain Wentworth because he lacks in fortune and rank. More than seven years later, when he returns home from the Navy, Anne realises she still has strong feelings for him, but Wentworth only appears to have eyes for a friend of Anne’s.
Moving, tender, but intrinsically ‘Austen’ in style, with it’s satirical portrayal of the vanity of society in eighteenth-century England, Persuasion celebrates enduring love and hope.