Writing for Today's Healthcare Audiences

Broadview Press
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Primarily designed for students seeking careers in healthcare communication, this book also serves as a useful guide for nascent practitioners. Healthcare writing audiences are diversifying, from traditional physicians and patients to administrators in government and insurance groups as well as technical practitioners. Writing for these increasingly diverse healthcare audiences is the focus of this book, which has just enough theory to lay groundwork, plentiful examples to illustrate how theory is practiced, summaries that highlight key points, and realistic practice exercises.

In addition to the emphasis on diverse audiences, the book stresses the importance of the writing process, from pre-writing to final editing. The book includes writing checklists for completeness and accuracy, and it incorporates many helpful real-world examples of healthcare documentation.

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About the author

Robert J. Bonk is Professor of Professional Writing and Director of Professional Writing Programs at Widener University.

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Additional Information

Broadview Press
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Published on
Feb 4, 2015
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Best For
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Language Arts & Disciplines / Composition & Creative Writing
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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Corey Frost
“Even the most useful reference guides are not always, well, shall we say, riveting. A refreshing exception is the new Broadview Guide to Writing, which is smart, helpful, and even fun to read.” —Gerald Graff and Cathy Birkenstein, authors of They Say / I Say: The Moves That Matter in Academic Writing

Key Features

—A coil-bound reference text suitable for a range of introductory composition and writing courses
—Divided into three sections:
Writing Processes (including Research, Argumentation, and Style)
Writing Mechanics (Grammar, Usage, and Punctuation)
Writing Contexts (Writing in different academic disciplines, Forms and conventions, and citation)
—Comprehensive treatment of citation style guides, with 2016 MLA style updates
—Expanded treatment of research methods, argument structures, and writing in the workplace
—A unique section on “How to Be Good With Words”—issues of gender, race, class, religion, sexual orientation, disability, etc.
—Expanded coverage for those whose native language is not English
—All-new chapter on reading images
—Extensive companion website featuring interactive exercises

Increasingly, writing handbooks are seen as over-produced and overpriced. One stands out: The Broadview Guide to Writing is published in an elegant but simple format, and sells for roughly half the price of its fancier-looking competitors. That does not change with the new edition; what does change and stay up-to-date is the content of the book. The sixth edition brings a substantial re-organization of the contents under three headings: Writing Processes, Writing Mechanics, and Writing Contexts. Coverage of APA, Chicago, and CSE styles of documentation has been substantially expanded, and the MLA section has now been fully revised to take into account all the 2016 changes. Also expanded is coverage of academic argument; of writing and critical thinking; of writing about literature, of paragraphing; of how to integrate quoted material into one’s own work; of balance and parallelism; and of issues of gender, race, religion etc. in writing. The chapter “Seeing and Meaning: Reading (and Writing About) Visual Images” is entirely new to the sixth edition.

Robert J Bonk
A guide through the maze of the pharmaceutical research and development process, Medical Writing in Drug Development fills a gap in the libraries of technical writers, college instructors, and corporate professionals associated with the pharmaceutical process. As it discusses critical information, such as strategies and techniques pivotal to crafting documents for drug development, it also overviews drug research, document types, the roles of professional writers, and information technology. In no time at all, you will be creating persuasive technical documents, building complex facts into coherent messages, and contributing to the effective marketing of new products with promotional pieces that meet legal and ethical standards.Medical Writing in Drug Development helps medical writers and scientific, regulatory, and marketing professionals develop a working knowledge of the technical documents crucial to successful drug research. New and seasoned professional writers alike will benefit from the book's detailed discussions of:
using abstracts, slides, and posters to present up-to-the-minute research
how patient-education materials, health-economic assessments, and electronic journals provide ongoing challenges in medical writing
a dossier approach that expedites regulatory submissions for international drug development
structural constraints and rhetorical approaches toward regulatory documents
presenting intricate information in scientifically unbiased, yet technically convincing language
the effects of electronic publishing, computer graphics, and related technology on the practice of medical writing within pharmaceutical researchPractical as a foundation text for undergraduate, graduate, and certificate programs in pharmaceutical or medical technical writing, Medical Writing in Drug Development will help you develop practical strategies for handling journal manuscripts, conference materials, and promotional pieces. No other text will clarify the main aspects of the pharmaceutical research and development process while offering you insight on the key issues dominating the healthcare arena.
Robert J Bonk
From Pharmacoeconomics in Perspective: A Primer on Research, Techniques, and Information you will discover comprehensive explanations of principles in this sophisticated field through up-to-date research overviews, analysis types, research techniques, information evaluations. This unique book is primarily nonmathematical and highlights the qualitative details underpinning pharmacoeconomics for pharmacists and other medical professionals. This information is also a must for graduate students who need guidance through today's complicated pharmacy environment. Pharmacoeconomics in Perspective addresses a diverse yet increasingly growing slice of the healthcare environment where noneconomists are challenged to prepare, interpret, and use pharmacoeconomic information. This book provides you with the means to defend yourself against unscrupulous promotion of new drugs, unfounded conclusions in scientific literature, and research studies conducted with inaccurate methods.Pharmacoeconomics in Perspective provides charts, graphs, and figures to help you put all of its useful information into perspective. This invaluable book covers a broad range of topics within this subject area, including: pharmacoeconomics as outcomes research healthcare expenditures and pharmacoeconomics pharmacoeconomics within drug development types of pharmacoeconomic analysis, including cost of illness analysis, cost benefit analysis, cost effectiveness analysis, cost utility analysis, and cost minimization analysis techniques of pharmacoeconomics, including perspectives for research analysis, determination of outcomes measures, and categorization of pharmacoeconomic costs review of recent pharmacoeconomic research From this book, you will find that all medical treatments come with a cost and that once resources are used on one item, those same resources cannot be reused on another item; your choice has an opportunity cost. The new tools presented in Pharmacoeconomics in Perspective will assist you in making judgements and comparisons among treatment alternatives and help you make educated decisions about such important issues as what drugs to prescribe or from what company to buy prescription drugs.
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