Qualitative Research from Start to Finish, Second Edition: Edition 2

Guilford Publications
1
Free sample

This book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it. All the major research phases are encompassed (startup, design, data collection, analysis, and composing), including newly emerging trends. Numerous easy-to-read vignettes show how other scholars have successfully implemented specific procedures. Equally distinctive, the book presents qualitative research as an adaptive craft. The array of choices among different procedures and methods enables readers to customize their own studies and to accommodate different worldviews and genres.

New to This Edition:
*Stronger discussion of different worldviews (e.g., constructivism, postpositivism, and pragmatism) and how they relate to different methodological choices.
*Clearer emphasis on doing a generalized qualitative study, while acknowledging 12 specialized genres (e.g., action-based research, arts-based research, autoethnography, grounded theory, phenomenology, and others).
*Expanded discussions of different kinds of qualitative study samples and of mixed methods.
*New ideas on how to avoid getting stalled when analyzing qualitative data.
*Consideration of an additional way of concluding a qualitative study: by taking action.

Pedagogical Features
*Chapters start with an abstract and end with a suggested exercise.
*Key terms and concepts appear in boldface throughout the text and are listed in end-of-chapter recaps as well as in the book’s glossary.
*Sections within each chapter start with a preview box: “What you should learn from this section."
*An appendix presents a semester- or yearlong field-based project.
Read more
Collapse

About the author

Robert K. Yin, PhD, is Chairman of the Board and CEO of COSMOS Corporation, an applied research and social science firm that has been in operation since 1980. COSMOS has successfully completed hundreds of projects for government agencies, private foundations, and other entrepreneurial and nonprofit organizations. Dr. Yin has authored five books--including Case Study Research, now in its fifth edition--and over 100 peer-reviewed articles. His research has covered a wide array of fields, such as primary, secondary, and postsecondary education; health promotion, HIV/AIDS prevention, and substance abuse prevention; organizational development and program evaluation; neighborhood, community, and urban development; and technological innovation and communications.
Read more
Collapse
5.0
1 total
Loading...

Additional Information

Publisher
Guilford Publications
Read more
Collapse
Published on
Aug 5, 2015
Read more
Collapse
Pages
386
Read more
Collapse
ISBN
9781462521364
Read more
Collapse
Read more
Collapse
Read more
Collapse
Language
English
Read more
Collapse
Genres
Business & Economics / Marketing / Research
Education / Research
Medical / Nursing / Research & Theory
Psychology / Research & Methodology
Social Science / Research
Read more
Collapse
Content Protection
This content is DRM protected.
Read more
Collapse
Read Aloud
Available on Android devices
Read more
Collapse
Eligible for Family Library

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies.

New to This Edition:
*Chapter on standardization, moving beyond the prior edition's focus on best practices.
*Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data.
*Addresses the strategic use of key performance indicators.
*Covers the latest content analysis software.

Pedagogical Features:
*Each chapter opens with a chapter overview and concludes with review questions.
*End-of-chapter practice problems guide readers to implement what they have learned in a PR project.
*Appendix provides a dictionary of public relations measurement and research terms.
*Supplemental Instructor's Manual and PowerPoint slides.
©2019 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.