Pricing Strategies: A Marketing Approach

SAGE Publications
1
Free sample

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

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Additional Information

Publisher
SAGE Publications
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Published on
Oct 11, 2011
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Pages
416
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ISBN
9781483305448
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Language
English
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Genres
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
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Content Protection
This content is DRM protected.
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Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
In today’s competitive milieu, the product promotion function, along with continuous product innovation and speed of execution, is very important as a critical parameter for a company’s success. Product Management involves designing customized products to fit the exact needs of individual customers. This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues. Key Features : Provides a clear understanding of managing the product category, and product life cycle. Focuses on the present Indian marketing scenario. Illustrations and websites are provided to acquaint the readers with the latest product information. Gives 20 Case Studies that cover all the critical aspects of product management. Provides Assignments at the end of each chapter to lend a practical touch to the subject. Intended primarily as a text for the postgraduate students of Management, the book will also prove to be a useful learning tool for the students of Marketing and Commerce. Besides, the strategies discussed in the book can be good takeaways for practising managers, and for those interested in learning about Product Management.
The practical guide to using pricing and profitability management to build a better business

A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization.

The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach.

Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability

Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.

Summary of The 4 Disciplines of Execution by Chris McChesney, Sean Covey, and Jim Huling | Includes Analysis


Preview:

 

The 4 Disciplines of Execution is a guide for businesses to reliably commit to the goals and plans they set, authored by associates from FranklinCovey, a management consultancy. Rather than focusing on what a business must accomplish to be successful, the four disciplines establish how to accomplish those things.

One reason commitments tend to be abandoned in business is that new projects and goals are less urgent than the day-to-day tasks of each individual employee, which the authors call the “whirlwind.” The key to commitment fulfillment is for new tasks to take up only a small portion of each employee’s time, but for that employee to be held accountable for completing them.

The first discipline is to settle on one or two wildly important goals (WIGs). These are the things that would have the most significant impact on progress toward the business’s long-term goals. In the second discipline, the WIG…

 

PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

 

Inside this Instaread Summary of The 4 Disciplines of Execution by Chris McChesney, Sean Covey, and Jim Huling | Includes Analysis

 

·                      Overview of the Book

·                      Important People

·                      Key Takeaways

·                      Analysis of Key Takeaways

 

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