The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use

Sold by Simon and Schuster
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The language you need to sell and succeed, from America’s top copywriter.

Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you:
  • Grab the reader’s attention.
  • Convey a sense of urgency.
  • Communicate what’s special, different, and unique about your product.
  • Boost response with proven time-tested offers.
  • Arouse the reader’s curiosity.
  • Overcome buyer objections.
  • Announce something new.
  • Move the reader emotionally.
  • Create a perception of superior product value.
  • Give the reader news.
  • And much more.

The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to:
  • Sell any product or service.
  • Get connections, followers, and friends on social media.
  • Write social media posts and ads that generate more clicks and conversions.
  • Optimize web pages for Google and other search engines.
  • Write e-mails that get higher open and click-through rates.
  • Become a more powerful and persuasive copywriter.
  • Increase web site traffic and conversion.
  • Generate better return from your Call to Actions (CTA).

The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
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About the author

Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in business-to-business and direct response marketing. He is the author of more than ninety books, including Words to Know to Sounds Smart and The Copywriter’s Handbook, which was voted a “mini-classic of direct marketing” by the Direct Marketing Club of New York. McGraw-Hill calls Bob Bly “America’s top copywriter,” and he was AWAI’s 2007 Copywriter of the Year. He lives in Montville, New Jersey.
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Additional Information

Publisher
Simon and Schuster
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Published on
Sep 10, 2019
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Pages
368
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ISBN
9781510741768
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Features
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Language
English
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Genres
Business & Economics / Business Communication / General
Business & Economics / Business Writing
Business & Economics / Customer Relations
Business & Economics / Real Estate / Buying & Selling Homes
Business & Economics / Sales & Selling / General
Business & Economics / Skills
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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Selling is 85% emotional and 15% logical.

Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Today's consumers are wise to the old-fashioned gimmicks, extremely informed about their options, and very particular about what they want. The old tricks simply do not work anymore.

Willingham, author of Integrity Service and CEO of Integrity Systems, opens your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell.

Salespeople perform according to their inner beliefs about themselves, about what it is possible for them to sell and earn, and about what they deserve to achieve. These beliefs set the boundaries of their self-image and ultimately determine their success or failure. Willingham has synthesized his decades of experience, field-tested research, and a career-long dedication to ethical and passionate salesmanship to arrive at the groundbreaking insight that you will sell at your highest level only when you achieve emotional and spiritual alignment. Your sense of your own self-worth combined with a belief in your product will inspire that crucial ingredient in potential customers: trust. The Inner Game of Selling shows you how to overcome self-limiting beliefs and move on to a new relationship with your customers and, more important, a new relationship with yourself. Your new inner strengths will truly benefit you and your customers in any sales situation.

Willingham is at the leading edge of a values shift in sales culture, from product-focus to personal empowerment. The Inner Game of Selling establishes a groundbreaking new paradigm that will utterly transform the philosophy and practice of selling.
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