The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

Entrepreneur Press
This book will become available on March 19, 2019. You will not be charged until it is released.

In our digital world, it’s easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It’s time to transform your marketing. It’s time for The Direct Mail Revolution.

In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to:

  • Create a comprehensive direct mail marketing strategy
  • Design marketing materials that connect with your target customers
  • Craft letters, brochures, and postcards that stand out
  • Seamlessly integrate direct mail with your digital marketing strategy
  • Avoid the most common snail mail mistakes that will get ignored

    Plus, you’ll receive Bly’s very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.

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    Additional Information

    Publisher
    Entrepreneur Press
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    Published on
    Mar 19, 2019
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    Pages
    286
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    ISBN
    9781613083895
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    Language
    English
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    Genres
    Business & Economics / Advertising & Promotion
    Business & Economics / Business Writing
    Business & Economics / Marketing / Direct
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    Content Protection
    This content is DRM protected.
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    Read Aloud
    Available on Android devices
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    Discover the secrets of written persuasion!

    "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
    -Joseph Sugarman, author of Triggers

    "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
    -David Garfinkel, author of Advertising Headlines That Make You Rich

    "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
    -Bob Bly, copywriter and author of The Copywriter's Handbook

    "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
    -David Deutsch, author of Think Inside the Box, www.thinkinginside.com

    "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
    -Blair Warren, author of The Forbidden Keys to Persuasion
    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

     


    In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. 


    The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: 

    Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service.


    If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees?


    The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. 

    The rewards are there for the taking, and the pathway to achieving them is now clearly marked.




    From the Hardcover edition.
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