The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

Entrepreneur Press
Free sample

Deliver Big-Picture Marketing Plans for Pennies on the Dollar
Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.

Learn how to:
Develop a clear business vision
Position your business and services strategically
Research your market and target your ideal client
Integrate online and offline marketing
Put measurements in place to assess marketing tactics
Create an effective implementation schedule
Review and troubleshoot for future success and growth

Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
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Additional Information

Publisher
Entrepreneur Press
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Published on
Aug 11, 2015
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Pages
324
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ISBN
9781613083031
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
Business & Economics / Small Business
Business & Economics / Strategic Planning
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Content Protection
This content is DRM protected.
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Available on Android devices
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