Becoming a master negotiator is easier than you think! Award-winning negotiation expert Roger Dawson shows readers how to ask for—and get—what they want.
Roger Dawson’s Secrets of Power Negotiating has changed the way American business thinks about negotiating. Thinking “win-win”—looking for that magical third solution in which everyone wins but nobody loses—can be a naive and ultimately unsuccessful approach in today’s tough business environment. Power Negotiating teaches that the way you negotiate can get you everything you want and still convince the other side that they won also. This third edition has been completely revised and updated to reflect the changing dynamics of business today. New and expanded sections include:
Twenty sure-fire negotiating gambits
How to negotiate over the telephone, by e-mail, and via instant messaging
How to read body language
Listening to hidden meanings in conversation
Dealing with people from other cultures
How to become an expert mediator
Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles.
Dawson’s insider guide “should be required reading for anyone who deals with people” (Ken Blanchard) and is an essential tool for learning the tricks of the trade—and avoiding being tricked yourself.
About the author
Roger Dawson (La Habra Heights, CA) is one of the country’s top experts on the art of negotiating. As a full-time speaker since 1982, he has trained executives, managers, and salespeople throughout the United States, Canada, Asia, and Australia. He is one of only a few professionals in the world to have been awarded both the CSP and CPAE by the National Speakers Association, their two highest awards. He was inducted into the Speakers Hall of Fame in 1991. He is the author of Secrets of Power Negotiating, Secrets of Power Negotiating for Salespeople, and Secrets of Power Persuasion.
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