I have the highest admiration for some of those early leaders in Motorola Cellular and our great Industry Partners and learned much from them. And yes I also did learn some knowledge on my own, and often not the easy way. This book is my attempt to share that knowledge with others willing to read it. My purpose? I wish I knew these items at the beginning. It should not take 40 years to learn them.
I do understand that beauty is in the eye of the beholder, and that there are perhaps other ways to learn business excellence. But this is the learning I received as I grew rapidly in the Cellular Business explosion. I moved from a low paid starting engineer to a VP in a Fortune 500 Company and then to a Sr. VP in a California startup firm, and then to founding a few small businesses on my own. It has been... a fun ride.... and a tremendous learning experience. And I am now trying to share it with others as openly and honestly as I can. Thank you for reading this, and I indeed do wish you the very best.
- Ron Plachno (author)