Getting a thriving online enterprise up and running takes morethan just a good idea. It involves building a website, developingit into a viable business, maintaining cash flow, hiring a staff,and much more. The task can seem daunting, but Successful OnlineStart-Ups For Dummies is here to help, showing prospectiveentrepreneurs how to develop a sound business plan, set up a propercompany structure, and attract investment/funding in less thanthree months.
Many entrepreneurs have a great idea and the technical know-howto get a website up and running, but forget that it's a businessthat requires capital, management and continual growth.Successful Online Start-Ups For Dummies teaches newstart-ups how to get "investment ready" and attract the rightbackers in a very competitive market, giving readers the specificknow-how to keep their business running—or how to turn itover quickly and profitably so they can move onto their nextstart-up or retire.Gives budding entrepreneurs everything they need to build andsell a profitable online businessTopics covered include "bootstrapping," common mistakes andmissed opportunities at every step of the start-up business cycle,achieving rapid but sustainable growth, attracting the attention ofinvestors and mentors, market validation, and much moreIncludes content specially tailored for readers in Australiaand New Zealand, including details on all the major incubatorevents and start-up workshops in both countries
A great idea isn't enough to achieve real business success,making Successful Online Start-Ups For Dummies the potentialdifference between personal financial disaster and a comfortableearly retirement.
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