Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

· Sold by Penguin
4.3
56 reviews
Ebook
176
Pages
Eligible

About this ebook

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. 

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Ratings and reviews

4.3
56 reviews
Remeli Enterprises
January 26, 2017
It's helps you to think about the idea, but no specific plans were made. Still a good start.
3 people found this review helpful
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Kevin Jun
August 7, 2016
Crisp. Impactful. Pragmatic knowledge at my fingertips. Thank you Holiday!
5 people found this review helpful
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Abdullah Fahmi
July 19, 2015
good foundation of growth hacking,tought some very basic skill of growth hacker..the problem is,very basic..
2 people found this review helpful
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About the author

Ryan Holiday is one of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the WayEgo Is the EnemyThe Daily Stoic; and the #1 New York Times bestseller Stillness Is the Key. His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family.

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