Doing Business in Emerging Markets: Edition 2

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"A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book."

Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US

There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis.

This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding.

This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies.

The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors.

This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets.

Visit the Companion Webiste at www.sagepub.co.uk/cavusgil

S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University, U.S Pervez N. Ghauri is a Professor of International Business at King's College London, UK Ayse A. Akcal is a Research Associate in International Business at King's College London, UK

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About the author

S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, Georgia State University, Atlanta, GA.

Tamer specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. Tamer’s professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). Tamer has authored more than a dozen books and over 190 refereed journal articles. His work is among the most cited contributions in international business. His books include International Business: The New Realities, 2nd Ed., co-authored with G. Knight and J. Riesenberger. Tamer holds MBA and Ph.D. degrees in business from the University of Wisconsin.

Pervez N. Ghauri earned his PhD from Uppsala University in Sweden where he also taught for several years. He has been Professor at Manchester Business School and King’s College London and presently is Professor of International Business at the University of Birmingham, UK. Pervez has published extensively in journals such as the Journal of International Business Studies, Journal of World Business, Journal of Organizational Behavior, International Marketing Review, and Journal of Business Research. He is the Editor in Chief for the International Business Review.


Ayse A. Akcal

Ayse A. Akcal is a Research Associate at King’s College, London. Ayse completed her undergraduate degree at Yale University, USA, as a double major in Economics and Philosophy in 2000. Prior to her academic career, Ayse worked as an auditor in Andersan, Istanbul, a financial analyst at Finansbank (Holland) N.V. and as a manager in the risk analysis unit of Citigroup, Istanbul. Ayse has a MBA from Imperial College, UK and is a PhD candidate at King's College, London. Her research focuses on determinants of firm performance, firm capabilities, and internationalization and her PhD is centered on the analysis of emerging market firms.
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Additional Information

Publisher
SAGE
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Published on
Nov 9, 2012
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Pages
416
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ISBN
9781446271858
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Language
English
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Genres
Business & Economics / International / General
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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