Why is Dilbert such a phenomenon? People see their own dreary, monotonous lives brought to comedic life in the ubiquitous strip. In the 23rd collection of Scott Adams' tremendously popular series, Don't Stand Where the Comet Is Assumed to Strike Oil, suppressed and repressed workers everywhere can follow the latest developments in the so-called careers of Dilbert, power-hungry Dogbert, Catbert, Ratbert, the pointy-haired boss, and other supporting—but don't you dare call them supportive—characters. Each "funny because it's true" scenario bears an uncanny, hysterical, and sometimes uncomfortable similarity to cubicle-filled corporate America.
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
With publication of The Religion War, millions of long-time fans of Scott Adams' Dilbert cartoons and business bestsellers will have to admit that the literary world is a better place with Adams on the loose spreading new ideas and philosophical conundrums.
Unlike God's Debris, which was principally a dialogue between its two main characters, The Religion War is set several decades in the future when the smartest man in the world steps between international leaders to prevent a catastrophic confrontation between Christianiy and Islam. The parallels between where we are today and where we could be in the near future are clear.
According to Adams, The Religion War targets "bright readers with short attention spans-everyone from lazy students to busy book clubs." But while the book may be a three-hour read, it's packed with concepts that will be discussed long after, including a list of "Questions to Ponder in the Shower" that reinforce the story's purpose of highlighting the most important-yet most ignored-questions in the world.