About this ebook
Phonetically written as /’bis.ku:t/. The second syllable
rhymes with ‘put’ instead of ‘pit’.
Biscuits represent pleasantness and comfort, safety, and
softness for everyone. They transcend distance, time and
monetary means with their endearing soft crunch. Their
mild sweetness. Their richly warm “apnapan”.
Life is about Biscuit Moments. Moments which are like
Biscuits: small and sweet, sometimes crisp, sometimes soft.
Small musings on refrigerator magnets and pressure
cooker whistles. Intimate observations on jackets-shakets,
dancing and socks. Languid reflections on monsoon,
birdsong and chiffon dupattas. Such Biscuit Moments
sweeten our everyday.
O have biscut.
Discover more
Ratings and reviews
- Flag inappropriate
About the author
Shaziya is an insight chaser, a brand communication strategy specialist. Her career spans luxury, grooming, wealth, and wellbeing brands such as De Beers, The Leela, Unilever, Johnson & Johnson, Zydus, Godrej, Kellogg’s and industry bodies like Association of Mutual Funds of India. She is the first Indian to win the Jay Chiat Grand Prix. She has won multiple Effie and Midas awards as well as the IPA, APG award for strategy and four WPP Global Atticus Awards for ‘original thinking on issues and trends shaping our industry, business and society.’ She is a guest lecturer at ISB, MICA and The Emerging India Camp organised by CII-JICA. She was a resident Pearson Chevening Scholar at The Stirling Media Research Institute, Scotland and at The Financial Times, London.
