We write for a purpose.
We write with the intent of bringing about change.
That change may be small; that change may be significant. You may want to help your reader learn a new fact. You may be advising your reader on a course of action. Or you may be trying to encourage your reader to consider a different perspective and revisit their opinions.
Whether you're writing a short web post, a letter, an essay, a report, a thesis, an entire book, or anything in between, if you're writing to advocate for change, then you will want to maximize the effectiveness of your words.
Write for Influence is your guide to framing your words in the most compelling manner to maximize the authority of your written message and to achieve the results you want.
Simon Cann is the author of the Boniface, Leathan Wilkey, and Montbretia Armstrong novels.
In addition to his fiction, Simon has written a range of audio-related and business-related books, including the How to Make a Noise series, the most widely ready series about synthesizer sound programming, and Made it in China, about entrepreneurs building businesses in China. He has also worked as a ghostwriter.
Before turning full-time to writing, Simon worked as a management consultant, where his clients included aeronautical, pharmaceutical, defense, financial services, chemical, entertainment, and broadcasting companies.
He lives in London.
If you’ve got something to say about how we communicate, or you want to hear more, then come and join the conversation with Simon at the Words We Choose To Use website (wordswechoosetouse.com).
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Leathan Wilkey has been hired to make a ransom exchange.
He has the cash, a car, and a phone so the kidnappers can direct him to the location of the exchange for the seven-year-old boy. But it soon becomes clear that there are two groups demanding the ransom, and they can’t both have the kid.
And when Leathan finds the cash that he's been given might not be what the kidnappers are expecting, he questions whether he's the bag man or if he's been sent to draw fire.
Bullets fly and Leathan ducks. When he looks up, he's the only one who's concerned that a stray piece of lead might hit the kid.
Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.
In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:The people—the individuals launching and leading the venture and outside parties providing key services or important resourcesThe opportunity—what the business will sell and to whom, and whether the venture can grow and how fastThe context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fateRisk and reward—what can go wrong and right, and how the entrepreneurial team will respond
Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.
When the author of a book about England's most famous Tudor monarch is murdered, Boniface realizes that handling the press and publicity for the book launch demands more than he expected. And when the man he is talking with is shot, then he witnesses as a third person is forcibly drowned, and he finds he is being pursued by a former Russian Special Forces soldier, Boniface runs.
He delays his death by trading the only thing of value he can offer his would-be assassin: details of a 500-year-old cover-up. The only difficulty in making the trade is that Boniface can't prove what he knows is true--yet.
If he finds and hands over the proof, the murderer has no incentive to keep him alive. If he lives, Boniface has to explain the transaction for his life to his capricious paymaster.
Boniface needs to unwrap what the dead author found, figure out why he was killed, protect his client's interests, and stay alive.