Effective Copywriting

Smashing Magazine
Free sample

Writing for the Web has many facets and uses. As one of the most sought-after and needed skills, it has often become an exercise of bringing together a brand with a voice. This eBook takes a look at many different aspects of copywriting in the online sector. From avoiding pitfalls to optimizing content and turning words into marketing tools, this book highlights the real-word experiences of Smashing’s authors. Perfect for those looking to get into the world of content development for online platforms, this eBook expertly pinpoints the key things one must know before beginning a journey into copywriting.

TABLE OF CONTENTS

- Quick Course On Effective Website Copywriting
- Five Copywriting Errors That Can Ruin A Company’s Website
- Introducing The 6 + 1 Model For Effective Copywriting
- Design With Dissonance
- How Content Creators Benefit From The New SEO
- How To Improve Your Branding With Your Content
- The Art Of Content Marketing
- Content Meaning
- 10 Ways To Put Your Content In Front Of More People

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Additional Information

Publisher
Smashing Magazine
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Published on
Dec 31, 2013
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Pages
121
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ISBN
9783944540146
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Language
English
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Content Protection
This content is DRM free.
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Read Aloud
Available on Android devices
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 User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead.


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TABLE OF CONTENTS:

- A Five-Step Process For Conducting User Research

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- Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

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After taking a look at the current state of HTML email design, you'll get to grips with optimizing email for mobile, and learn to build your own modular email construction kit that you can draw on to cater for best results on desktop, web and mobile clients. We'll also explore handy tips to raise your email above inbox noise — with a friendly tone and engaging content (no dirty tricks here!) — and consider missteps that you should better avoid. Building HTML emails certainly does require some fiddling around, but it's defintely worth it. So, are you ready to take on the challenge?

TABLE OF CONTENTS:

• What 22 Billion Email Newsletters Tell Us About Designing For Email

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• Size Matters: Balancing Line Length And Font Size In Responsive Web Design

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WordPress is without a doubt the most popular Web software among online publishers. But did you know that there are thousands of plugins and techniques available which you can use to extend WordPress well beyond its potential and transform your site into almost anything you can imagine?

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TABLE OF CONTENTS

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- The Developers Guide To Conflict Free JavaScript And CSS In WordPress
- Interacting With The WordPress Database
- How To Create A WordPress Plugin
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- How To Use AJAX In WordPress
- Better Image Management With WordPress
- Using HTML5 To Transform WordPress TwentyTen Theme
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