Rethinking UX

Smashing Magazine
5
Free sample

In "Rethinking UX", various UX professionals share their lessons learned and provide practical advice from their very own personal experience. The eBook is packed with interesting thoughts and concepts that let us reflect on our own practices. Every designer has their own user research techniques and strategies, but leaving the office and talking to people on the streets can foster innovation even more as any thought-out strategy ever could. 

Is empathy possibly the best guarantor for great UX? Overcoming traditional patterns and designing with a new type of user in mind is among the many topics of this eBook. 

Of course, you can also get your hands on some future scenarios. The Smashing authors dare to sneak a peak at some new challenges that we could face with the rise of innovative technologies such as Google Glass and Leap Motion, and explore how we can embrace entirely gesture-driven interfaces today. This eBook is a springboard for developing a new perspective and for creating future-proof user experiences.


TABLE OF CONTENTS

- Thirteen Tenets Of User Experience Design

- Improving Your Website Usability Test

- Designing For The Multifaceted User

- 50 Design Problems In 50 Days: Real Empathy For Innovation

- Beyond The Button: Embracing The Gesture-Driven Interface

- What Leap Motion And Google Glass Mean For Future User Experience

Read more

Reviews

4.0
5 total
Loading...

Additional Information

Publisher
Smashing Magazine
Read more
Published on
Dec 31, 2013
Read more
Pages
62
Read more
ISBN
9783944540498
Read more
Language
English
Read more
Content Protection
This content is DRM free.
Read more
Read Aloud
Available on Android devices
Read more

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
Smashing Magazine
Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your clients customers to click that shiny Buy now button.

In this eBook (eBook 5) you will be studying the universal principles for successful e-commerce websites, which include improving your checkout process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count.

Only outstanding articles have made it into the book, according to Smashing Magazines high quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they are writing about.

TABLE OF CONTENTS
- Getting Started With ECommerce
- 5 Universal Principles For Successful ECommerce Sites
- 12 Tips for Designing an Excellent Checkout Process
- How to Engage Customers in Your ECommerce Website
- Principles of Effective Search in ECommerce Design
- 15 Common Mistakes in ECommerce Design
- E-Commerce: Fundamentals of a Successful Re Design
- Improve Your ECommerce Design With Brilliant Product Photos
- How To Use Photos To Sell More Online
- Design To Sell: 8 Useful Tips To Help Your Website Convert
- 7 More Useful Tips To Help Your Site Convert
- Optimizing Conversion Rates: Less Effort, More Customers
- Optimizing Conversion Rates: Its All About Usability
- Use Conversions To Generate More Conversions
- The Ultimate Guide To A/B Testing
- Multivariate Testing: 5 Simple Steps to Increase Conversion Rates
Smashing Magazine
 User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead.


To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand.


TABLE OF CONTENTS:

- A Five-Step Process For Conducting User Research

- A Closer Look At Personas: What They Are And How They Work

- A Closer Look At Personas: A Guide To Developing The Right Ones

- All You Need To Know About Customer Journey Mapping

- Facing Your Fears: Approaching People For Research

- Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

- How To Run User Tests At A Conference

Smashing Magazine
HTML email has the reputation of being a particularly tough design medium. Buggy email clients stripping out your CSS or the spammy image that one-to-many emails not seldomly partake of, i.e. building compelling emails is quite a challenge for designers. With opening rates on mobile growing tremendously, things don't get any easier either. If you haven't ventured on the task yet or want to improve your existing email design skills, then this eBook offers the practical advice you need, whether you want to share your stories in a newsletter or aim at committing to email to market your product.

After taking a look at the current state of HTML email design, you'll get to grips with optimizing email for mobile, and learn to build your own modular email construction kit that you can draw on to cater for best results on desktop, web and mobile clients. We'll also explore handy tips to raise your email above inbox noise — with a friendly tone and engaging content (no dirty tricks here!) — and consider missteps that you should better avoid. Building HTML emails certainly does require some fiddling around, but it's defintely worth it. So, are you ready to take on the challenge?

TABLE OF CONTENTS:

• What 22 Billion Email Newsletters Tell Us About Designing For Email

• From Monitor To Mobile: Optimizing Email Newsletters With CSS

• Improve Your Email Workflow With Modular Design

• Size Matters: Balancing Line Length And Font Size In Responsive Web Design

• How To Raise Your Email Above Inbox Noise

• Designing The Words: Why Copy Is A Design Issue

• How To Use Email To Alienate Your Users

• Email Marketing For Mobile App Creators

• How To Create A Self-Paced Email Course

Smashing Magazine

The key to successful projects and products are the people behind them. Have you ever found yourself wondering how these thinkers and creators of the Web actually work, and how they tackle their projects? Where do they seek inspiration, and what are the lessons they have learned in the course of their careers? With the help of this eBook, we want to focus on the people behind the names for a change. After all, what could be more insightful than giving them a chance to share their stories?

The authors of this eBook had the occasion to sit down with experienced influencers and successful designers for a row of interviews in which they provide first-hand insights into their very own workflows, habits and strategies. WordPress co-founders Matt Mullenweg and Mike Little are among them, JavaScript evangelist Doug Crockford, IDEO's Duane Bray, Meetup's vice president Andres Glusman, as well as many other creative minds from design, UX and startup branches. Their insights and stories are not only truly inspiring, but also contribute to giving this fast-moving, tech-driven Web industry a more familiar face.

TABLE OF CONTENTS

How I Work: Doug Crockford on JavaScript written by Jacob Cook How I Work: IDEO's Duane Bray On Creating Great Digital Experiences written by Jacob CookHow I Work: Meetup's Andres Glusman On The Power Of UX And Lean Startup Methods written by Jacob CookCopying Others Is Not The Answer written by Robert Bowen"Be Careful: Trends Come And Go" written by Leona Hu"Be Humble, Be Honest, Don't Be Afraid To Fail" written by Leona HuWordPress: How It Came To Be And Where It's Heading written by Alex MossInterview With Nadine Chahine: The Art And Craft Of Arabic Type Design written by Iris LješnjaninAsk The Expert — A Chat About Art, Design, Computers And Education With Milton Glaser written by Jad Limcaco

Smashing Magazine
WordPress is without a doubt the most popular Web software among online publishers. But did you know that there are thousands of plugins and techniques available which you can use to extend WordPress well beyond its potential and transform your site into almost anything you can imagine?

If you want to find out how to extend the limitations of WordPress, this Smashing eBook 10: WordPress Essentials for advanced beginners will help you improve your capabilities, so you can take full advantage of its flexibility. This eBook is packed with copy paste coding snippets and provides practical advice, such as useful techniques for creating your own plugins, adding menus as well as sub menus, and also how to avoid problems with JavaScript and CSS. Find out how to use AJAX and extend the possibilities of WordPress by integrating custom HTML5 tags. With the help of these articles, you will be sure to achieve a good command of better image management and learn how to build media heavy sites, how to integrate Facebook and receive the best tips about the latest developments in WordPress. The advanced tips for WordPress developers provided in this eBook will certainly cater for maximizing the success of your site.

TABLE OF CONTENTS

- Building WordPress Themes You Can Sell
- Developing WordPress Locally With MAMP
- The Developers Guide To Conflict Free JavaScript And CSS In WordPress
- Interacting With The WordPress Database
- How To Create A WordPress Plugin
- How To Integrate Facebook With WordPress
- How To Use AJAX In WordPress
- Better Image Management With WordPress
- Using HTML5 To Transform WordPress TwentyTen Theme
Smashing Magazine
Slow loading times break the user experience of any website — no matter how well crafted it might be. In fact, it only takes three seconds until users lose their interest in a site if they don't get a response immediately. If another site happens to be 250ms faster than yours, then users are more inclined to switch to a competitor’s website in no time. Web fonts, heavy JavaScript, third-party widgets — all of them can sum up to become a real performance bottleneck. Nevertheless, tracking that down does not only improve loading times but also results in a much snappier experience and a higher user engagement.

In this eBook, we’ve compiled an entire selection of front-end and server-side techniques that will help you tackle such bottlenecks. Find out how to speed up existing websites, build high-performance sites (for both mobile and desktop), and prepare them for heavy-load situations. Furthermore, you’ll learn more about how performance improvements and a 97–99 Google PageSpeed score were achieved on Smashing Magazine, as well as how optimization strategies can enhance real-life projects by taking a closer look at Pinterest’s paint performance case study. With the help of this eBook, you’ll notice that it’s high time to dig deeper into your own site and examine it closely. Why don’t you polish it up and make it even better than it already is!


TABLE OF CONTENTS:

- Improving Smashing Magazine’s Performance: A Case Study

- How To Speed Up Your WordPress Website

- You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy

- How To Make Your Websites Faster On Mobile Devices

- Creating High-Performance Mobile Websites

- Don’t Get Crushed By The Load: Optimization Techniques And Strategies

- Speed Up Your Mobile Website With Varnish

- Cache Invalidation Strategies With Varnish Cache

- Gone In 60 Frames Per Second: A Pinterest Paint Performance Case Study

Smashing Magazine
Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your clients customers to click that shiny Buy now button.

In this eBook (eBook 5) you will be studying the universal principles for successful e-commerce websites, which include improving your checkout process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count.

Only outstanding articles have made it into the book, according to Smashing Magazines high quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they are writing about.

TABLE OF CONTENTS
- Getting Started With ECommerce
- 5 Universal Principles For Successful ECommerce Sites
- 12 Tips for Designing an Excellent Checkout Process
- How to Engage Customers in Your ECommerce Website
- Principles of Effective Search in ECommerce Design
- 15 Common Mistakes in ECommerce Design
- E-Commerce: Fundamentals of a Successful Re Design
- Improve Your ECommerce Design With Brilliant Product Photos
- How To Use Photos To Sell More Online
- Design To Sell: 8 Useful Tips To Help Your Website Convert
- 7 More Useful Tips To Help Your Site Convert
- Optimizing Conversion Rates: Less Effort, More Customers
- Optimizing Conversion Rates: Its All About Usability
- Use Conversions To Generate More Conversions
- The Ultimate Guide To A/B Testing
- Multivariate Testing: 5 Simple Steps to Increase Conversion Rates
©2017 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.