Psychology of Web Design

Smashing Magazine
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Among the most important ingredients for successful Web designs are creativity, planning, coding and design skills. However, many people forget that various psychological factors also play an important role when making design decisions. Psychology of Web Design gives you insights on how the human brain deals with different elements, colors, contrast, symmetry and balance. Combining the usability guidelines from Maslows pyramid will surely help you design closer to your audiences desires.

TABLE OF CONTENTS
- Persuasion Triggers In Web Design
- Designing For A Hierarchy Of Needs
- Designing For The Mind
- 10 Useful Usability Findings And Guidelines
- 30 Usability Issues To Be Aware Of
- Designing For Start Ups: How To Deliver The Message Across
- Color Theory For Designers Part 1
- Color Theory For Designers
- Part 2
- Color Theory For Designers Part 3
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Additional Information

Publisher
Smashing Magazine
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Published on
Dec 31, 2012
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Pages
271
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ISBN
9783943075243
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Best For
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Language
English
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Content Protection
This content is DRM free.
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HTML email has the reputation of being a particularly tough design medium. Buggy email clients stripping out your CSS or the spammy image that one-to-many emails not seldomly partake of, i.e. building compelling emails is quite a challenge for designers. With opening rates on mobile growing tremendously, things don't get any easier either. If you haven't ventured on the task yet or want to improve your existing email design skills, then this eBook offers the practical advice you need, whether you want to share your stories in a newsletter or aim at committing to email to market your product.

After taking a look at the current state of HTML email design, you'll get to grips with optimizing email for mobile, and learn to build your own modular email construction kit that you can draw on to cater for best results on desktop, web and mobile clients. We'll also explore handy tips to raise your email above inbox noise — with a friendly tone and engaging content (no dirty tricks here!) — and consider missteps that you should better avoid. Building HTML emails certainly does require some fiddling around, but it's defintely worth it. So, are you ready to take on the challenge?

TABLE OF CONTENTS:

• What 22 Billion Email Newsletters Tell Us About Designing For Email

• From Monitor To Mobile: Optimizing Email Newsletters With CSS

• Improve Your Email Workflow With Modular Design

• Size Matters: Balancing Line Length And Font Size In Responsive Web Design

• How To Raise Your Email Above Inbox Noise

• Designing The Words: Why Copy Is A Design Issue

• How To Use Email To Alienate Your Users

• Email Marketing For Mobile App Creators

• How To Create A Self-Paced Email Course

With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively.

Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs.


TABLE OF CONTENTS:

- How To Plan Your Next Mobile E-Commerce Website

- Exploring Ten Fundamental Aspects Of M-Commerce Usability

- An E-Commerce Study: Guidelines For Better Navigation And Categories

- The Current State Of E-Commerce Search

- Better Product Pages: Turn Visitors Into Customers

- Designing A Better Mobile Checkout Process

- Creating A Client-Side Shopping Cart

- Reducing Abandoned Shopping Carts In E-Commerce

 User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead.


To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand.


TABLE OF CONTENTS:

- A Five-Step Process For Conducting User Research

- A Closer Look At Personas: What They Are And How They Work

- A Closer Look At Personas: A Guide To Developing The Right Ones

- All You Need To Know About Customer Journey Mapping

- Facing Your Fears: Approaching People For Research

- Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

- How To Run User Tests At A Conference

The key to successful projects and products are the people behind them. Have you ever found yourself wondering how these thinkers and creators of the Web actually work, and how they tackle their projects? Where do they seek inspiration, and what are the lessons they have learned in the course of their careers? With the help of this eBook, we want to focus on the people behind the names for a change. After all, what could be more insightful than giving them a chance to share their stories?

The authors of this eBook had the occasion to sit down with experienced influencers and successful designers for a row of interviews in which they provide first-hand insights into their very own workflows, habits and strategies. WordPress co-founders Matt Mullenweg and Mike Little are among them, JavaScript evangelist Doug Crockford, IDEO's Duane Bray, Meetup's vice president Andres Glusman, as well as many other creative minds from design, UX and startup branches. Their insights and stories are not only truly inspiring, but also contribute to giving this fast-moving, tech-driven Web industry a more familiar face.

TABLE OF CONTENTS

How I Work: Doug Crockford on JavaScript written by Jacob Cook How I Work: IDEO's Duane Bray On Creating Great Digital Experiences written by Jacob CookHow I Work: Meetup's Andres Glusman On The Power Of UX And Lean Startup Methods written by Jacob CookCopying Others Is Not The Answer written by Robert Bowen"Be Careful: Trends Come And Go" written by Leona Hu"Be Humble, Be Honest, Don't Be Afraid To Fail" written by Leona HuWordPress: How It Came To Be And Where It's Heading written by Alex MossInterview With Nadine Chahine: The Art And Craft Of Arabic Type Design written by Iris LješnjaninAsk The Expert — A Chat About Art, Design, Computers And Education With Milton Glaser written by Jad Limcaco

A fruitful and balanced cooperation with clients is the dream of every designer. However, to bring this dream to reality, designers constantly need to prepare for the various challenges that different clients tend to bring along. But what can you do to generally improve the collaboration with your clients and — on a long-term basis — foster stable relationships in which both parties are actually pulling in the same direction?

This eBook covers both the designer's as well as the entrepreneur's point of view and is sure to provide you with valuable advice that you can easily incorporate into your own workflow when working with your clients. From structuring meetings to managing dissent and staying connected even after the project has ended, the authors of this eBook cover a variety of aspects to consider before, during and after a project. As you will see, it's the small things that make a big difference.

TABLE OF CONTENTS

Getting Engaged written by Andy Rutledge How To Build Long-Term Client Relationships written by Jeremy GirardKeys To Better Communication With Clients written by Jeremy GirardGuidelines For Successful Communication With Clients written by Sam BarnesEffective User Research And Transforming The Minds Of Clients written by Leonard SouzaWhy Account Managers Shouldn't Prevent Designers From Speaking To Clients written by Paul BoagHow Do You Deal With Overstressed, Irrational Clients? An Entrepreneur's View written by Brian ScordatoHow To Sell The Value Of Mobile To Clients written by Mark ReevesEncouraging Better Client Participation In Responsive Design Projects written by Andrew Clarke

 For a lot of people, WordPress is the entry into web development. And a lot of them don’t stop there. They want more control over their WordPress site, so customizing design and functionality is the next logical step. If WordPress got you hooked, and you want to get more out of it to tailor your site more to your needs and ideas, then this eBook is for you.


To start out, you will learn to build custom page templates and extend WordPress’ flexibility with custom post types. Later, our expert authors will provide insights into customizing tree-like data structures to make them fit your particular needs, as well as tips to replace the regular custom field interface with something more powerful and user-friendly. You’ll also learn to build an advanced notification system to reach your users, and, last, but not least, we’ll dive deep into building, maintaining, and deploying WordPress plugins. WordPress’ flexible structure is predestined for customization. So make use of this grand potential to build your projects the way you imagine them to be.



TABLE OF CONTENTS


- A Detailed Guide To WordPress Custom Page Templates, written by Nick Schäferhoff

- Extending WordPress With Custom Content Types, written by Brian Onorio

- Building A Custom Archive Page For WordPress, written by Karol K

- Customizing Tree-Like Data Structures In WordPress With The Walker Class, written by Carlo Daniele

- Extending Advanced Custom Fields With Your Own Controls, written by Daniel Pataki

- Building An Advanced Notification System For WordPress, written by Carlo Daniele

- How To Use Autoloading And A Plugin Container In WordPress Plugins, written by Nico Amarilla

- How To Deploy WordPress Plugins With GitHub Using Transients, written by Matthew Ray

A brilliant design deserves brilliant content. Content that is intuitive, compelling and flexible. With the help of this eBook, you will learn to face the content challenge. Take it as your guide through the critical phases of content planning, production and maintenance, your partner in crime to develop your content strategy.


In this eBook we’ll cover practical editing tips just like strategies to improve your information architecture. Ideas on how to run a content-planning workshop help you get everyone in your team pulling in the same direction. Furthermore, our authors share strategies for a content audit that is bound to tame the daunting beast that a mass of content can easily turn into. And to ensure your content is useful on every device, we’ll provide tips for developing a mobile content strategy. Don’t let your content be only a sidekick. Give it the same attention and care you put into designing all the other bits of your product and you’ll see its real power unfolding.



TABLE OF CONTENTS


- Editing Tips For Business Web Content, written by Brad Shorr

- Framing Effective Messages To Motivate Your Users, written by Victor Yocco

- Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers, written by Jon Bernbach

- How To Run A Content-Planning Workshop, written by James Deer

- Help Your Content Go Anywhere With A Mobile Content Strategy, written by Kerry Crawford

- Improving Your Information Architecture With Card-Sorting: A Beginner’s Guide, written by Pierre Croft

- Content Knowledge Is Power, written by Sara Wachter-Boettcher

- Dealing With Redundant, Out-Of-Date And Trivial (ROT) Content, written by Paul Boag 

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