After taking a look at the current state of HTML email design, you'll get to grips with optimizing email for mobile, and learn to build your own modular email construction kit that you can draw on to cater for best results on desktop, web and mobile clients. We'll also explore handy tips to raise your email above inbox noise — with a friendly tone and engaging content (no dirty tricks here!) — and consider missteps that you should better avoid. Building HTML emails certainly does require some fiddling around, but it's defintely worth it. So, are you ready to take on the challenge?
TABLE OF CONTENTS:
• What 22 Billion Email Newsletters Tell Us About Designing For Email
• From Monitor To Mobile: Optimizing Email Newsletters With CSS
• Improve Your Email Workflow With Modular Design
• Size Matters: Balancing Line Length And Font Size In Responsive Web Design
• How To Raise Your Email Above Inbox Noise
• Designing The Words: Why Copy Is A Design Issue
• How To Use Email To Alienate Your Users
• Email Marketing For Mobile App Creators
• How To Create A Self-Paced Email Course
Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs.
TABLE OF CONTENTS:
- How To Plan Your Next Mobile E-Commerce Website
- Exploring Ten Fundamental Aspects Of M-Commerce Usability
- An E-Commerce Study: Guidelines For Better Navigation And Categories
- The Current State Of E-Commerce Search
- Better Product Pages: Turn Visitors Into Customers
- Designing A Better Mobile Checkout Process
- Creating A Client-Side Shopping Cart
- Reducing Abandoned Shopping Carts In E-Commerce
To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand.
TABLE OF CONTENTS:
- A Five-Step Process For Conducting User Research
- A Closer Look At Personas: What They Are And How They Work
- A Closer Look At Personas: A Guide To Developing The Right Ones
- All You Need To Know About Customer Journey Mapping
- Facing Your Fears: Approaching People For Research
- Considerations When Conducting User Research In Other Countries: A Brazilian Case Study
- How To Run User Tests At A Conference
Is empathy possibly the best guarantor for great UX? Overcoming traditional patterns and designing with a new type of user in mind is among the many topics of this eBook.
Of course, you can also get your hands on some future scenarios. The Smashing authors dare to sneak a peak at some new challenges that we could face with the rise of innovative technologies such as Google Glass and Leap Motion, and explore how we can embrace entirely gesture-driven interfaces today. This eBook is a springboard for developing a new perspective and for creating future-proof user experiences.
TABLE OF CONTENTS
- Thirteen Tenets Of User Experience Design
- Improving Your Website Usability Test
- Designing For The Multifaceted User
- 50 Design Problems In 50 Days: Real Empathy For Innovation
- Beyond The Button: Embracing The Gesture-Driven Interface
- What Leap Motion And Google Glass Mean For Future User Experience
"Taming CSS Complexity" is a collection of 11 CSS-packed chapters that are all about performance- and developer-friendly coding. In order to achieve a well-rounded coding experience, the Smashing Magazine authors have explored the complexity of CSS from different perspectives, balancing rather specific hands-on tips and more general coding best practices.
Among other hot topics, this eBook covers how to design layouts with Flexbox, Atomic Design with Sass, and takes a look at the most common CSS issues. Experimental techniques such as the "Clown Car Technique" provide innovative approaches to new challenges, and an insight into the BEM methodology helps to improve the overall quality of front-end code. To simplify your daily coding routine, valuable tricks on how to structure and style your code have also been included in this eBook.
TABLE OF CONTENTS
- Semantic CSS With Intelligent Selectors
- Absolute Horizontal And Vertical Centering In CSS
- How To Benefit From CSS Generated Content
- The Problem Of CSS Form Elements
- Clown Car Technique: Solving Adaptive Images In Responsive Web Design
- The "Other" Interface: Atomic Design With Sass
- Simple Responsive Images With CSS Background Images
- Designing CSS Layouts With Flexbox Is As Easy As Pie
- The Evolution Of The BEM Methodology
- Using White Space For Readability In HTML And CSS
- Why Coding Style Matters
The key to successful projects and products are the people behind them. Have you ever found yourself wondering how these thinkers and creators of the Web actually work, and how they tackle their projects? Where do they seek inspiration, and what are the lessons they have learned in the course of their careers? With the help of this eBook, we want to focus on the people behind the names for a change. After all, what could be more insightful than giving them a chance to share their stories?
This eBook covers both the designer's as well as the entrepreneur's point of view and is sure to provide you with valuable advice that you can easily incorporate into your own workflow when working with your clients. From structuring meetings to managing dissent and staying connected even after the project has ended, the authors of this eBook cover a variety of aspects to consider before, during and after a project. As you will see, it's the small things that make a big difference.
TABLE OF CONTENTSGetting Engaged written by Andy Rutledge How To Build Long-Term Client Relationships written by Jeremy GirardKeys To Better Communication With Clients written by Jeremy GirardGuidelines For Successful Communication With Clients written by Sam BarnesEffective User Research And Transforming The Minds Of Clients written by Leonard SouzaWhy Account Managers Shouldn't Prevent Designers From Speaking To Clients written by Paul BoagHow Do You Deal With Overstressed, Irrational Clients? An Entrepreneur's View written by Brian ScordatoHow To Sell The Value Of Mobile To Clients written by Mark ReevesEncouraging Better Client Participation In Responsive Design Projects written by Andrew Clarke
To start out, you will learn to build custom page templates and extend WordPress’ flexibility with custom post types. Later, our expert authors will provide insights into customizing tree-like data structures to make them fit your particular needs, as well as tips to replace the regular custom field interface with something more powerful and user-friendly. You’ll also learn to build an advanced notification system to reach your users, and, last, but not least, we’ll dive deep into building, maintaining, and deploying WordPress plugins. WordPress’ flexible structure is predestined for customization. So make use of this grand potential to build your projects the way you imagine them to be.
TABLE OF CONTENTS
- A Detailed Guide To WordPress Custom Page Templates, written by Nick Schäferhoff
- Extending WordPress With Custom Content Types, written by Brian Onorio
- Building A Custom Archive Page For WordPress, written by Karol K
- Customizing Tree-Like Data Structures In WordPress With The Walker Class, written by Carlo Daniele
- Extending Advanced Custom Fields With Your Own Controls, written by Daniel Pataki
- Building An Advanced Notification System For WordPress, written by Carlo Daniele
- How To Use Autoloading And A Plugin Container In WordPress Plugins, written by Nico Amarilla
- How To Deploy WordPress Plugins With GitHub Using Transients, written by Matthew Ray
In this eBook we’ll cover practical editing tips just like strategies to improve your information architecture. Ideas on how to run a content-planning workshop help you get everyone in your team pulling in the same direction. Furthermore, our authors share strategies for a content audit that is bound to tame the daunting beast that a mass of content can easily turn into. And to ensure your content is useful on every device, we’ll provide tips for developing a mobile content strategy. Don’t let your content be only a sidekick. Give it the same attention and care you put into designing all the other bits of your product and you’ll see its real power unfolding.
TABLE OF CONTENTS
- Editing Tips For Business Web Content, written by Brad Shorr
- Framing Effective Messages To Motivate Your Users, written by Victor Yocco
- Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers, written by Jon Bernbach
- How To Run A Content-Planning Workshop, written by James Deer
- Help Your Content Go Anywhere With A Mobile Content Strategy, written by Kerry Crawford
- Improving Your Information Architecture With Card-Sorting: A Beginner’s Guide, written by Pierre Croft
- Content Knowledge Is Power, written by Sara Wachter-Boettcher
- Dealing With Redundant, Out-Of-Date And Trivial (ROT) Content, written by Paul Boag