learn effective ways to deal with Chinese businesspeople and private and state-owned companies;
analyze whether certain products or services are viable for the Chinese market;
understand the psyche of the Mao Generation Chinese who are now Chinas business owners, executives, and government leaders; and
develop low-cost, market-entry strategies
Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
Stanley Chao has worked in China for more than twenty years and currently serves as managing director for All In Consulting, assisting companies in their Asia and China business strategies. All In specializes in assisting Western companies in their China business strategies and some of its current and past clients include: Philips Electronics, Baxter Healthcare, Carrier, Panasonic, SPX, and Intel Corporation, along with dozens of small and medium enterprises. All In Consulting has conducted projects in the following industries: aviation, medical, automotive, oil/gas, solar, and consumer electronics. Previously, Chao was president of Kingston Technology KK in Japan where he reported directly to Masayoshi Son, the CEO of Softbank Japan. He has held management positions with Philips Electronics Asia Pacific, and Merrill Lynch Asia Pacific. He holds a BS degree in electrical engineering from Columbia University, a MS degree in electrical engineering from the University of Pennsylvania and an MBA from the UCLA Anderson School of Management. He speaks Mandarin and Japanese and currently resides in Los Angeles.