This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats.
Lessons from some of today’s most innovative social businesses: last.fm, LinkedIn, and many more.
Last.fm offers the equivalent of Web radio stations, with a social aspect that provides innovative customer value: Whenever a listener chooses or plays a song, last.fm uses this as input to future recommendations. To re-create the continuous streaming experience of traditional radio stations, it automatically chooses the next song to play, using its members’ collective preferences and choices to suggest similar artists and bands....
In their new book, In The Line of Money, Russ Prince and Bruce Rogers use convincing statistical evidence and decades of i8n the trenches experience to show how the most successful financial advisors tap into the financial elite - the 750,000 or so people around the globe that control nearly $ 100 trillion in aggregate wealth.
The First Best-Practice Guide to Executing Any Type of Social Computing Project
Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.
In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant.
• From mega-trends to micro-issues
Mastering both high-level strategy and day-to-day, ground-level management
• Defining the social experience you want to provide to your community
Clarifying how members can join together and collaborate on collective tasks
• Focusing on the crucial human factors
Building a culture of engagement in deeper collaborative relationships
• Promoting effective leadership and governance
Setting ground rules that work appropriately for the situation, without “oppression”
• Building the skills to manage and measure your collaborative project
Discovering the skills necessary to effectively lead computing projects
Les Jardins de la Grelinette is a micro-farm located in Eastern Quebec, just north of the American border. Growing on just 1.5 acres, owners Jean-Martin and Maude-Helene feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.
The Market Gardener is a compendium of La Grelinette's proven horticultural techniques and innovative growing methods. This complete guide is packed with practical information on:Setting-up a micro-farm by designing biologically intensive cropping systems, all with negligible capital outlay; Farming without a tractor and minimizing fossil fuel inputs through the use of the best hand tools, appropriate machinery and minimum tillage practices; Growing mixed vegetables systematically with attention to weed and pest management, crop yields, harvest periods and pricing approaches.
Inspired by the French intensive tradition of maraichage and by iconic American vegetable grower Eliot Coleman, author and farmer Jean-Martin shows by example how to start a market garden and make it both very productive and profitable. Making a living wage farming without big capital outlay or acreages may be closer than you think.