Business Networking For Dummies

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Grow your business, build your career, find more customers, andbuild a valuable support network of likeminded business people.

Networking is a crucial skill for all professionals and businessowners. Quite simply, it’s a fast and effective way to buildyour business or career - and excellent networking skills will setyou apart from the competition. Business Networking ForDummies shows you how to get the most out of networking -both online and offline.

With Business Networking ForDummies, you’ll learn to:

  • Use business networking to grow and develop your business
  • Find the right platform or platforms to build your own networkand ‘assemble your crowd’
  • Pitch yourself and your business with confidence
  • Get the most out of face-to-face networking events - includingvaluable tips on presentation skills and sound bites!
  • Join up your ‘real life’ and online networking
  • Measure your networking success
  • Follow up with new contacts successfully

“This is a cornerstone book for anyone involved in runninga smaller business and wishing to deploy networking as an enquirysource. It is clear, concise and provides a complete education forsucceeding in, what is for some, a difficult environment."
Ben Kench, Leading UK sales trainer and business growthspecialist

"I’ve read this entire book from start to finish and soshould you because, when you know what you’re doing, businessnetworking does work, and by following the blueprint thatStef has set down for you: first you’ll learn, thenyou’ll earn.
Brad Burton, Managing Director, 4Networking Ltd.

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About the author

Stefan Thomas is Network Director for 4Networking and amarketing and networking expert. He spends his days roving the 4Nnetwork and helping members get the best from 4Networking.

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Additional Information

John Wiley & Sons
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Published on
Mar 17, 2014
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Business & Economics / Business Communication / General
Political Science / Public Affairs & Administration
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Content Protection
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