The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company

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Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you

* How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses

* How to find Product-Market fit

* How to Get, Keep and Grow customers

* How to fuel growth with metrics that matter

The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.

This book:

* Guides startups of all types in their search for a scalable, profitable business model

* Explains the 9 deadly sins startups commit most often - and helps you avoid them

* Provides separate paths and advice for physical versus web/mobile products

* Explains how to test and iterate your company's road to product/market fit

* Details strategies and tactics for how to get, keep and grow customers

* Teaches a new math for startups -- metrics that matter

* Includes detailed checklists at every step of the process

...and provides hundreds of ideas, watch-outs and "how tos" for founders!

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

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Additional Information

Publisher
BookBaby
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Published on
Oct 25, 2012
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Pages
608
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ISBN
9780989200547
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Language
English
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Genres
Business & Economics / Entrepreneurship
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs.

If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to:Understand what makes entrepreneurial leaders tickKnow what matters in a great business planAdopt lean startup practices such as business model experimentationBe prepared for the race for scale in Silicon ValleyBetter understand the world of venture capital--and know what you'll get along with VC fundingTake an alternative approach to entrepreneurship: buy an existing business and run it as CEO

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