The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company

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Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you

* How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses

* How to find Product-Market fit

* How to Get, Keep and Grow customers

* How to fuel growth with metrics that matter

The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.

This book:

* Guides startups of all types in their search for a scalable, profitable business model

* Explains the 9 deadly sins startups commit most often - and helps you avoid them

* Provides separate paths and advice for physical versus web/mobile products

* Explains how to test and iterate your company's road to product/market fit

* Details strategies and tactics for how to get, keep and grow customers

* Teaches a new math for startups -- metrics that matter

* Includes detailed checklists at every step of the process

...and provides hundreds of ideas, watch-outs and "how tos" for founders!

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

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Additional Information

Publisher
BookBaby
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Published on
Oct 25, 2012
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Pages
608
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ISBN
9780989200547
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Language
English
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Genres
Business & Economics / Entrepreneurship
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
 
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. 
 
There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
 
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
 
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
 
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.
 
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.
The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs.

If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to:Understand what makes entrepreneurial leaders tickKnow what matters in a great business planAdopt lean startup practices such as business model experimentationBe prepared for the race for scale in Silicon ValleyBetter understand the world of venture capital--and know what you'll get along with VC fundingTake an alternative approach to entrepreneurship: buy an existing business and run it as CEO

This collection of articles includes "Hiring an Entrepreneurial Leader," by Timothy Butler; "How to Write a Great Business Plan," by William A. Sahlman; "Why the Lean Start-Up Changes Everything," by Steve Blank; "The President of SRI Ventures on Bringing Siri to Life," by Norman Winarsky; "In Search of the Next Big Thing," an interview with Marc Andreessen by Adi Ignatius; "Six Myths About Venture Capitalists," by Diane Mulcahy; "Chobani's Founder on Growing a Start-Up Without Outside Investors," by Hamdi Ulukaya; "Network Effects Aren’t Enough," by Andrei Hagiu and Simon Rothman; "Blitzscaling," an interview with Reid Hoffman by Tim Sullivan; "Buying Your Way into Entrepreneurship," by Richard S. Ruback and Royce Yudkoff; and "The Founder's Dilemma," by Noam Wasserman.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs.

If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to:Understand what makes entrepreneurial leaders tickKnow what matters in a great business planAdopt lean startup practices such as business model experimentationBe prepared for the race for scale in Silicon ValleyBetter understand the world of venture capital--and know what you'll get along with VC fundingTake an alternative approach to entrepreneurship: buy an existing business and run it as CEO

This collection of articles includes "Hiring an Entrepreneurial Leader," by Timothy Butler; "How to Write a Great Business Plan," by William A. Sahlman; "Why the Lean Start-Up Changes Everything," by Steve Blank; "The President of SRI Ventures on Bringing Siri to Life," by Norman Winarsky; "In Search of the Next Big Thing," an interview with Marc Andreessen by Adi Ignatius; "Six Myths About Venture Capitalists," by Diane Mulcahy; "Chobani's Founder on Growing a Start-Up Without Outside Investors," by Hamdi Ulukaya; "Network Effects Aren’t Enough," by Andrei Hagiu and Simon Rothman; "Blitzscaling," an interview with Reid Hoffman by Tim Sullivan; "Buying Your Way into Entrepreneurship," by Richard S. Ruback and Royce Yudkoff; and "The Founder's Dilemma," by Noam Wasserman.

ビジネスモデルキャンバスによる仮説検証で「イノベーション」と「新事業立ち上げ」をめざす

UCバークレー、スタンフォード、コロンビアのMBAコースで大人気講座となった、好評発売中の前著『アントレプレナーの教科書』(2009年)の姉妹書。少人数でのベンチャー創業から大企業における新事業まで、事業立ち上げに際して常に手元に置いて参照する、ベンチャー必携のガイドブックです。本書は勘や運からではなく現場で起きていることを仮説検証による科学的アプローチで、マニュアルという本の性質どおり、Step by Stepで解決へと導きます。

著者主催のLean Launch Pad(顧客開発モデルを実践しながら新規事業を開発する8週間の集中講義)が、2011年にアメリカ国立科学財団(National Science Foundation)により、事業化をサポートする際の必修講座として採用されるなど、アイデアの事業化にあたって「顧客開発モデル」は不確実性の高い不可欠なコンセプトとして注目されている。本書では下記を充実させ、「顧客開発モデル」をより進化させました。

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(翔泳社)

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