Dodge Daytona and Plymouth Superbird: Design, Development, Production and Competition

CarTech Inc
11
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In the fiercely competitive world of NASCAR, every manufacturer was looking for a competitive edge. Ford and Chrysler turned their attention to the aerodynamics of their race cars, resulting in a brief era affectionately called the Aero Wars. During the height of this competition, Chrysler and Ford produced, among other things, cars with radically altered grilles and tail sections. Mandated by series to produce production versions, these exotic beasts became some of the most costly, creative, and collectible machines ever assembled in Detroit, whether in race trim or in stock street trim.

Author Steve Lehto gives a thorough and detailed account of the history of this battle that culminated with the final wars between the Ford Talladega/Mercury Cyclone and the Dodge Daytona/Plymouth Superbird. The story of Richard Petty's defection from Plymouth, the mighty Hemi, and the creation of the street version of these cars all come to light in this all-encompassing tale of Chrysler climbing the ladder to NASCAR supremacy.

Dodge Daytona & Plymouth Superbird: Design, Development, Production & Competition delivers a blow-by-blow account of the biggest races between FoMoCo and Chrysler, along with telling the rich stories of the development of these cars. If you are a fan of NASCAR, or just love outrageous muscle cars, this richly detailed and well-illustrated account of a fascinating era of performance will be a valued addition to your library.

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About the author

Steve Lehto is an attorney and writer from Detroit. He practices automobile warranty law and has taught law and history.  His writing has appeared in Mopar Action magazine, Michigan History magazine, and on various websites including Jalopnik.

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4.5
11 total
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Additional Information

Publisher
CarTech Inc
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Published on
Jan 15, 2016
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Pages
204
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ISBN
9781613252048
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Best For
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Language
English
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Genres
Transportation / Automotive / History
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Content Protection
This content is DRM protected.
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The late 1960s was an interesting time in the automotive world. Muscle cars, as we now know them, were well established, with all manufacturers joining the horsepower race. You could walk into the showroom for any brand from any manufacturer and find a variety of performance models. Competition being what it is, the manufacturers were looking for ways other than winning races to lure buyers into the showrooms and entice them to buy their products. Some tried to accomplish this with fancy marketing schemes and graphic paint packages and decals, and for the first time, some tried to win over buyers with price.

Volume No. 5 of CarTech's In Detail series covers the 1969 Plymouth Road Runner. It was an interesting marriage of a car that attempted to appeal to potential buyers with a low cost, light weight, and potent bare-bones package. It also added a brilliant marketing strategy of partnering with a famous studio and a popular cartoon character. The end result was a wildly popular, big-block, affordable muscle car with great graphics and a cool beep-beep horn. The public loved it.

All In Detail Series books include an introduction and historical overview, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, and an in-depth study of all hardware and available options, as well as an examination of where the car is on the market today. Also included is an appendix of paint and option codes, VIN and build-tag decoders, as well as production numbers.

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