Author Steve Lehto gives a thorough and detailed account of the history of this battle that culminated with the final wars between the Ford Talladega/Mercury Cyclone and the Dodge Daytona/Plymouth Superbird. The story of Richard Petty's defection from Plymouth, the mighty Hemi, and the creation of the street version of these cars all come to light in this all-encompassing tale of Chrysler climbing the ladder to NASCAR supremacy.
Dodge Daytona & Plymouth Superbird: Design, Development, Production & Competition delivers a blow-by-blow account of the biggest races between FoMoCo and Chrysler, along with telling the rich stories of the development of these cars. If you are a fan of NASCAR, or just love outrageous muscle cars, this richly detailed and well-illustrated account of a fascinating era of performance will be a valued addition to your library.
Steve Lehto is an attorney and writer from Detroit. He practices automobile warranty law and has taught law and history. His writing has appeared in Mopar Action magazine, Michigan History magazine, and on various websites including Jalopnik.
Volume No. 5 of CarTech's In Detail series covers the 1969 Plymouth Road Runner. It was an interesting marriage of a car that attempted to appeal to potential buyers with a low cost, light weight, and potent bare-bones package. It also added a brilliant marketing strategy of partnering with a famous studio and a popular cartoon character. The end result was a wildly popular, big-block, affordable muscle car with great graphics and a cool beep-beep horn. The public loved it.
All In Detail Series books include an introduction and historical overview, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, and an in-depth study of all hardware and available options, as well as an examination of where the car is on the market today. Also included is an appendix of paint and option codes, VIN and build-tag decoders, as well as production numbers.