Shoestring Venture: The Startup Bible

Steve Monas
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A Complete Guide to Starting and Growing Your Own Business On A Shoestring Budget

The Cheat Sheet for Business. For the millions who start a new business every year on the barest of resources, Shoestring Venture: The Startup Bible is like hiring a high-level consultant to deal with the bewildering maze of issues from finance to marketing to technology that all entrepreneurs face. Every business is nothing but a series of decisions which can make or break the business. You could say that, if there's a science of business, it's the science of making good decisions. And every bootstrap entrepreneur faces the daunting task of making ALL the business decisions, any one of which could either doom the enterprise or catapult it to stratospheric success. That meas that every entrepreneur has to quickly get up to speed on every issue their business faces. Shoestring Venture: The Startup Bible is the most exhaustive set of practical resources collected to empower entrepreneurs to make the right decisions on a limited budget, from business concept to product development to Web marketing. We call a "consultant in a book," there to give considered and experienced answers to the infinite questions that come up.

Shoestring Venture-The Start-up Bible All entrepreneurs - even the smallest operating on the tightest of budgets - have the opportunity to build powerful start-up organizations without ever really having to walk out the front door. Using global communications and data networks, even bootstrap entrepreneurs can staff an entire organization with every human resource and skill they need at rock-bottom prices. In short, anyone can run a virtual organization using only a desktop or laptop computer. Shoestring Venture: The Startup Bible gives bootstrap entrepreneurs all the resources they need to build truly effective startups using the magic of outsourcing and offshoring.

This is the century for small business . . . You have the tools to build a powerful start-up organization, from financing to product development to marketing, without ever really having to walk out your front door. Using global communications and data networks, you can staff an entire organization with every human resource and skill you need at rock-bottom prices. You are, in short, running a virtual organization using only a desktop or laptop computer. It's the magic of outsourcing. It means that you can be a pretty formidable player in the business world. Why? Because it permits you to focus your energies on what brings real value to your business-what you do best. That's what this book is all about. Shoestring Venture gives you the tools you need to start your new venture or take your current business several levels higher by exploiting the resources our interconnected world offers you.

Chapters: Startup, Finance, Taxes, & Banking, Hardware and Software, Bringing Your Products to Market, Outsourcing Your Back Office, Information Technology, Web and Ecommerce, and Promoting Your Product: Marketing & Sales

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About the author

Richard Hooker (1924-1997) was an author and surgeon. His most famous work, MASH, was based on his experiences in the 8055th Mobile Army Surgical Hospital during the Korean War.

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Additional Information

Publisher
Steve Monas
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Published on
Dec 31, 2008
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Pages
523
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ISBN
9780595506514
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Language
English
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Genres
Business & Economics / Development / Business Development
Business & Economics / Home-Based Businesses
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Readers of this book make real money, as this short selection of comments shows:


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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

Real Stories from Real Online Daters

Chemistry and Numbers 2: Sexy, Funny, Horrifying and Yes, Successful Online Dating Stories from more than 50 Online Daters

With an introduction and conclusion by internationally acclaimed online dating coach, relationship expert and advice columnist Keeley Smith. Accompanying website that helps you compare top online dating sites: ChemistryandNumbers.com

EXCERPTS FROM CHEMISTRY & NUMBERS 2

FOUND: Love Online
By Jamie Biegeleisen

I gave him my number and we talked on the phone. Since things were still going well, we decided to meet that night. He drove to me and my first thought when I saw him was, "He's so short!" Not the greatest start to a date, huh? We went to a bar and ended up having a great time. We were joking and laughing and getting along really well. Unfortunately, I felt that we were in two different phases of our lives-he was still trying to find himself, and I thought that I had already done so.
I don't know why, but I agreed to a second date. On my drive down to visit him I called my best friend and said, "This is our second and last date. I'm only going because he drove to Baltimore and I feel bad about that. We'll hang out on his turf and this will be it." Seven hours later I was on my way back home, calling my brother at 2 a.m., and telling him that while it could have been something I had eaten, I was pretty sure I had butterflies. Fast forward three years later and we are married.

Getting Back on the Horse
By Julia Light

I walk down the stairs and just continue walking right out the door to the sidewalk up the block to my car jump in start her up and drive away. I have a pang of guilt. I dismiss it. How often have I been stood up, walked out on, or otherwise been "dissed"?
The following day I receive an angry email. "Where did you go? I thought you might've been hurt! I was worried!!!" The guilt returns. I'm not that type of person! I decide to email him the truth using the safety of the computer. I tell him that "you lied to me about your appearance. I was uncomfortable around you and I wasn't sure what else you could be lying about. I did not mean for you to worry, but frankly we barely knew each other. Get some perspective. Best wishes."

Nice Girls Don't Internet Date
By Desdemona Bandini

He picked me up in his Cadillac Escalade SUV and dropped hints of his million-dollar ventures, but we had fun. The next date he wanted me to go to his palatial crib and watch a movie while he cooked for me. Translation: Sex. I was suppose to do the usual, "Oh, your car is big, your house is so nice, do me." But I didn't. I said I would go on a date, but not to his house. He threw a tantrum and that was that.
The next guy was James 007, who was from the South, and had an adorable photo of a blond yuppie that turned out to be very old. He had straggly black hair and looked like the devil. His music choice: Marilyn Manson. He requested I wear black. When he tried to spank me within 10 minutes of meeting me, I'd had enough.

Cyber Love and the Swingers Club
By Dana Verdino

Ken whispered in my ear, "They're swingers. Everyone here swings."
For a moment

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