Heavy Hitter I.T. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key Information Technology Decision Makers and Top Technology Salespeople

TILIS Publishers
2
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Influence the Hidden Organizational Politics that Impact Decision Making


Heavy Hitter I.T. Sales Strategy is a comprehensive guide for penetrating new accounts, differentiating your solution during the sales cycle, and winning highly competitive accounts. It is based on extensive research and interviews with more than 1,000 key information technology decision makers, top technology salespeople, and vice presidents of sales. The book provides state of the art technology sales strategies and advanced tactics for senior salespeople who want to learn the secrets of top performers. 

Technology Sales Organization Strategy: Key Trends and Performance Metrics

Advanced Sales Cycle Strategy: Control the Complex Technology Sale

Sales Call Strategy: Strategically Structure Meetings to Differentiate Yourself in Face-to-face Customer Meetings 

New Account Penetration Strategy: Language-based Tactics to Secure Initial Customer Meetings 

Personal Communication Strategy: How to Say the Right Words at the Right Time to Convince Customers to Buy

Easy-to-read Format: Extensive Examples, Illustrations, and Practical Case Studies


Readers will find advice on how to win over C-level I.T. executives and senior business leaders across the organization. Discover how I.T. organizational structure impacts company decision making. Determine how to gain strategic account control based upon the people, process, and politics of selling to complex businesses. Learn to conduct persuasive sales calls using sales linguistics, the study of how the customer's mind uses and interprets language.

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About the author

Steve Martin is the founder of the Heavy Hitter sales training program. The Heavy Hitter Sales philosophy has helped over 100,000 salespeople become top revenue producers at companies including IBM, HP, EMC, Lenovo, Oracle, PayPal, NEC, and McAfee Software. He is the author of critically acclaimed "Heavy Hitter" series of books about enterprise sales strategies for senior salespeople. 

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Additional Information

Publisher
TILIS Publishers
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Published on
Oct 1, 2014
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Pages
336
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ISBN
9780979796173
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Language
English
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Genres
Business & Economics / Sales & Selling / General
Business & Economics / Sales & Selling / Management
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Content Protection
This content is DRM free.
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Available on Android devices
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Steve W. Martin
What separates ordinary salespeople from Heavy Hitters?

The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin's Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales success. Using real-world case studies, examples, and exercises, Martin provides the psychological, physical, and language-based tactics you need to turn yourself into a Heavy Hitter.

Inside, you'll find proven guidance and expert tips on:

Understanding how people think and communicate Finding the right words at the right time Predicting a customer's behavior and influencing his thoughts Building customer rapport and understanding their motivations Persuading both the customer's rational mind and his emotional subconscious side

"Like other sales books published recently, this one stresses the importance of human behavior. But unlike the others, it puts an emphasis on language. Salespeople could well benefit by exploring scientific models of language. Practical exercises make the book useful for everyone."
—Harvard Business School Review

"This well-written, insightful book will give you ideas and strategies you can use to influence and persuade customers in any market."
—Brian Tracy, author, Million Dollar Habits

"Traditional selling focuses on product, price, and competition and misses the most important reason people buy-people and emotion. Heavy Hitter Selling offers a different perspective that is valuable in understanding how to win."
—Jay Fulcher, President and COO, Agile Software

"Heavy Hitter Selling is different-[a book that] will help you make lots of money."
—Gerald D. Cohen, CEO, Information Builders, Inc.

Steve W. Martin
Matthew Dixon
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.

Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.

The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Steve W. Martin
What separates ordinary salespeople from Heavy Hitters?

The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin's Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales success. Using real-world case studies, examples, and exercises, Martin provides the psychological, physical, and language-based tactics you need to turn yourself into a Heavy Hitter.

Inside, you'll find proven guidance and expert tips on:

Understanding how people think and communicate Finding the right words at the right time Predicting a customer's behavior and influencing his thoughts Building customer rapport and understanding their motivations Persuading both the customer's rational mind and his emotional subconscious side

"Like other sales books published recently, this one stresses the importance of human behavior. But unlike the others, it puts an emphasis on language. Salespeople could well benefit by exploring scientific models of language. Practical exercises make the book useful for everyone."
—Harvard Business School Review

"This well-written, insightful book will give you ideas and strategies you can use to influence and persuade customers in any market."
—Brian Tracy, author, Million Dollar Habits

"Traditional selling focuses on product, price, and competition and misses the most important reason people buy-people and emotion. Heavy Hitter Selling offers a different perspective that is valuable in understanding how to win."
—Jay Fulcher, President and COO, Agile Software

"Heavy Hitter Selling is different-[a book that] will help you make lots of money."
—Gerald D. Cohen, CEO, Information Builders, Inc.

Steve W. Martin
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