In Shade Built My Empire, Stevie Boi shares his inspirational story of how $20, determination, hardwork, and fearlessness skyrocketed his brand to the top. From shade to paid, he discusses the experiences he’s had in the fashion industry, how he built his business from the ground up, as well as the failures he’s had to endure along the way. With tips on social media engagement, planning and prioritizing, how to deal with stress, and so much more, empowering the trendy professional to pursue their entrepreneurial dreams with a dash of fierceness has become his mission.
“Sometimes, the business is shady, but I can help you through.”—Stevie Boi, iconic fashion designer/stylist, actor, visionary, and founder of the luxury eyewear line SBShades
About the author
Stevie Boi is an American fashion designer, actor, and founder of the luxury eye-wear line & Brand SB Shades. He designs and sells unisex eye-wear and accessories on his website and in select luxury boutique stores across the globe. Stevie has designed eye-wear for stars such as Lady Gaga, Beyonce, Madonna, Britney Spears, Katy Perry, plus many more.
Stevie Boi was born in Augusta, Georgia but raised overseas. He grew up with parents who were in the Army and traveled a lot during his childhood. He started designing in 2007 and quit his job with the military to start his business selling eye-wear. Boi's big break was landing his eye-wear on the cover of Vogue magazine in 2012. Since then, his products/designs have been featured in over 900+ Publications/Media Sources. He now is preparing to move into TV and film by acting and pursuing costume design.
In November 2016, he signed with Black Eden Publications and to start off the year, he has released his debut self-help book Shade Built My Empire: From Shade to Paid - How to Take Your Brand to the Top.