defining and achieving your purpose
managing your LinkedIn Profile, Company Page and Group
exploring LinkedIn features including Newsfeed, Pulse, Apps
job search, career development, business and social enterprise
measuring and improving your performance
statistics, backups, solving issues, taking action and achieving results
It includes information for:
students, job seekers and career changers
freelancers, entrepreneurs and business owners
advisers, consultants and thought leaders
community groups and professional associations
schools, colleges and universities
anyone who wants to leverage their skills, knowledge and networks
This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future.
Get started and take action now!
**Special free bonus offers at https://120ways.com/members
Chapter OutlinePreface
Introduction
1. It’s All About Purpose
1.1 Take Action To Achieve Your Purpose
1.2 Prepare Your Own Action Plan
1.3 Selecting Your Purpose – Based On Your Values
1.4 Learn The Skills To Achieve Your Purpose
1.5 Aim For 80% Rather Than 100%
1.6 Define Your Boundaries On Your Terms
2. Pre Work Starting Points
2.1 Select The Initial Purposes You Would Like To Achieve
2.2 Select Your Primary Keywords
2.3 Select Your Secondary Keywords
2.4 Prepare For The Process
2.5 Allocate Some Time To Achieve Your Purpose
2.6 Collect Some Baseline Statistics And Backup Your Data
2.7 Overcome Your LinkedIn Hang-ups
2.8 Improve Your Digital Literacy
2.9 Familiarize Yourself With The Functions Of LinkedIn
2.10 The Dangers Of Using LinkedIn Incorrectly
3. Creating And Updating Your LinkedIn Profile
3.1 Do This Before Updating Your LinkedIn Profile
3.2 Essential Edit For Every LinkedIn Profile
3.3 The Computer Experience – Attracting Viewers
3.4 The User Experience – Convince Viewers
3.5 LinkedIn Strategy And Tactics – Convert For Results
4. Performance Power Tools
4.1 Post On LinkedIn
4.2 Join Relevant Groups On LinkedIn
4.3 Follow Relevant Companies On LinkedIn
4.4 Maximize Your Education
4.5 Select Your Influencers (Following)
4.6 Select Your Channels (Following)
4.7 Select Your News Publishers
4.8 Decide How To Respond To Your News Feed
4.9 Create A Schedule For Endorsing Skills Of Connections
4.10 Select A Recommendations Strategy
4.11 Select A Connections Strategy
4.12 Decide What You Will Do On A Regular Basis
5. Job Search Strategies
5.1 Select A Range Of Concurrent Strategies
5.2 Do Your Research
5.3 Find Suitable Mentors Through LinkedIn
5.4 Reach Out To Your Network
5.5 Apply For Jobs Listed On LinkedIn
5.6 View The Career Sections Of Selected Companies
5.7 Connect With Recruiters
5.8 Connect With Professional Association Members
5.9 Tailor Your Photo, Headline And Summary
5.10 Understand Job Search Algorithms
5.11 Prepare For Job Interviews
5.12 The Key To Job Search Success
6. Career Development
6.1 Identifying Choices And Making Decisions
6.2 Understanding The Local Market
6.3 Overcoming Barriers To Entry
6.4 Massaging The Message
6.5 Add Some Flair To Your LinkedIn Profile
6.6 Changing Your Purpose, Job or Enterprise Direction
7. Recruitment And Human Resources Practices
7.1 Perceived LinkedIn Risks To Enterprises
7.2 How To Interpret LinkedIn Profiles
7.3 How To Find Quality Candidates Via Advanced Search
7.4 Posting Job Ads On LinkedIn
7.5 Preparing For Job Interviews
7.6 Inducting New Employees
7.7 LinkedIn For Leaders, Managers And Employees
7.8 LinkedIn For Leaving Employees
7.9 LinkedIn For Former Employees
8. Business and Social Enterprise
8.1 Establishing Quality Enterprise Real Estate On LinkedIn
8.2 Building Your Enterprise Digital Asset
8.3 Enterprise Updates Via Your LinkedIn Company Profile
8.4 Create A Style Guide For Your Company Updates
8.5 Options For Your LinkedIn Social Media Policy
8.6 Effective Strategies For Your LinkedIn Group
8.7 Messages From The CEO and Management
8.8 Getting Sales Via LinkedIn
8.9 Follow Up Techniques For Success
8.10 Measuring Your Return On Investment
8.11 Choose Your Overall Enterprise LinkedIn Strategy
9. Generational Tips For LinkedIn Profiles For Individuals
9.1 Students In Secondary Or Tertiary Education
9.2 Early Career
9.3 Mid-Career
9.4 Career Changers
9.5 Late Career
9.6 Retirement
10. Schools, Colleges And Universities
10.1 Applying For A University Profile
10.2 Benefits Of A University Profile
10.3 Tools For Higher Education Professionals
10.4 Tools For University Students
10.5 Add To Profile Qualification Or Certification Button
11. International Purposes
12. Personal Branding And Reputation Management
12.1 Personal Branding Tips
12.2 Reputation Management Tips
12.3 Networks You Need In Your Life
13. Research
13.1 Searching For People
13.2 Saving Your Searches
13.3 Taking Action From Your Searches
14. Referrals
14.1 Referral Marketing
14.2 Referral Sharing
14.3 Referral Automation
15. Relationships
15.1 Building And Developing Relationships
15.2 Changing And Challenging Relationships
15.3 Relationships That Have Ended
16. Achieving Your Goals
16.1 Top 20 Tips And Techniques
16.2 Your Minimum Targets
16.3 Questions And Answers
17. LinkedIn Special Features
17.1 LinkedIn Information
17.2 LinkedIn Products
17.3 LinkedIn Resources
17.4 LinkedIn Apps
17.5 LinkedIn Tools
17.6 LinkedIn Indexes
18. Future Of LinkedIn
19. Full List Of 120 Actions
20. Bonuses
Appendix 1 – List of Career Development Enterprises
Index
Sue Ellson BBus MIML MAHRI CDAA MPC ASA WV
Sue Ellson is an Independent LinkedIn Specialist.
Sue was born in Adelaide, South Australia in 1965. Sue was married in 1985 and moved to Melbourne in Victoria, Australia in 1994. She had two children in 1995 and 1997 and was granted a divorce in 2006.
Sue classifies herself as a ‘learning junkie’ and enjoys the simple pleasures of life – like being able to walk and breathing fresh air.
Sue has completed a Bachelor of Business in Administrative Management from the University of South Australia (2000) http://unisa.edu.au, is a Member of the Institute of Managers and Leaders (since 2001) https://managersandleaders.
Sue has a varied range of professional experience in banking, training, recruitment, career development, human resources, marketing, networking, online publishing, social media and business.
Sue’s first enterprise, Newcomers Network was started in 1999 and her first website https://newcomersnetwork.com went live in 2001. Newcomers Network and Sue’s close circle of local and international friends have helped her understand the needs of people from many different cultures and countries.
Sue joined LinkedIn on 21 December 2003. Sue has been consulting, training, speaking, writing and advising on the topic of LinkedIn since 2008.
In 2012, she created Camberwell Network https://camberwellnetwork.com and in 2015, she created 120 Ways Publishing https://120ways.com.
More information about Sue is online at https://sueellson.com. LinkedIn connections are welcome at https://www.linkedin.com/in/
Reviews are very welcome at https://sueellson.com/reviews