About this ebook
You want to make it a reality—fast.
But progress feels slow, and the stakes are high.
Where do you start?
You’re in the right place. This practical guide will help you:
• Launch a strategy that sticks and creates lasting impact
• Mobilize people to take action right from the start
• Avoid common mistakes that derail momentum and drain trust
• Lead with confidence despite the uncertainty.
Learn how to reframe risk—especially the people side of risk—to your advantage. Discover the often-missed fundamentals that help leaders move from vision to results. Equip yourself with the concepts, tools, and mindset you need to get people aligned and ready to accelerate results—together.
Whether you’re a CEO, board member, or program manager tasked with delivering a high-stakes initiative, you’ll find actionable tools to get people on the same page and moving faster.
No matter your role or the size or stage of your organization, this no-nonsense guide will help you navigate change and drive momentum in a fast-moving, competitive environment. Whether you’re just starting, hitting obstacles, or working to get back on track, this book offers a practical roadmap to steer efforts and accelerate results.
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About the author
Susan Schramm is on a mission to help people turn big ideas into reality. Whether in a boardroom, on a stage, in a classroom, or at a coffee shop, she finds joy in equipping and encouraging people to overcome obstacles and drive meaningful impact.
After decades of working with Fortune 500 companies, startups, and nonprofits to launch new products, programs, partnerships, and ventures, Susan founded Go to Market Impact, a business consultancy dedicated to helping leaders navigate the complexities of high-stakes strategies.
Susan created the DE-RISK SYSTEM FOR IMPACT® to help leaders proactively plan for the “people side of risk”—a critical yet often overlooked factor in strategic success. She brings energy, experience, and practical insights that inspire fresh perspectives and drive lasting results.
Insatiably curious about the world around her, Susan has proudly conquered one of her bucket-list goals: visiting all 50 states in the US. She is fueled by faith, family, and a bottomless cup of coffee.
