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This book demonstrates how your choice of language can influence your reader.The book keeps speed with the latest developments in the field of communication and draws on practices used at reputed business schools like Wharton, Kellogg and Harvard. It equips managers with skills to navigate the varying needs, demands and challenges of their audience with courtesy, strength, consideration and confidence. Apart from its academic grounding, which includes explanations of theoretical bases of various concepts, the book draws liberally on practical examples that have been culled from actual successful organisational practices. It gives you writing secrets used by the world's best business leaders that you too can use to great effect in your own business writing.
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Moin Qazi began his early career as a development journalist. He has earned doctorates in Economics and English with distinction. He worked for over three decades as a grassroots field officer, program manager, policy maker and researcher in development finance.
He is passionate about helping drive change in society. He has played a key role in the empowerment of women and the education of girl children in rural areas. He has also been actively associated with affordable housing programmes for low-income settlements.
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