The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight

Publishers Weekly
3

Little did Apple know when it introduced the iPad in 2010 that it would be setting itself up to land in federal court on price-fixing charges. This blow-by-blow account charts how five of Americas six largest publishers, afraid that bookselling powerhouse Amazon’s $9.99 price for Kindle e-books would undermine the industry, spent a few frantic weeks in early 2010 deep in negotiations with Apple to introduce a new business model for e-books, just in time for the launch of the iPad and the iBookstore. The catch is, a federal judge deemed their actions illegal. From Publishers Weekly senior writer Andrew Richard Albanese comes the story of how the e-book business changed in a heartbeat. Updated with new information after the verdict and based on voluminous evidence gathered for Apple’s trial, it is the story of how corporate titans fought it out behind the scenes and why the case matters to anyone who has ever bought an e-book.
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About the author

Albanese is a freelance writer.

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4.7
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Additional Information

Publisher
Publishers Weekly
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Published on
Jun 12, 2013
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Pages
69
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ISBN
9781625390929
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Features
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Language
English
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Genres
Business & Economics / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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