Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous.
This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture.
A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.
Marshall McLuhan (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto.
`I can't think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful' - Sociology
The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media' and `information society', as well as the audience and the public sphere, Understanding Media Cultures:
- Critically examines the key social theories of mass communication
- Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard.
- Covers the important traditions of media analysis from feminism, cultural studies and audience research.
- Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller.
- Provides a glossary of key terms in media and social theory.
Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.
With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today’s convergent media environment.
In an essay for this new edition, Innis biographer Alexander John Watson examines the reasons why Innis, at the height of his success as an economic historian, embarked on new research areas of communications and empire, as well as the ways in which Marshall McLuhan's interpretations of Innis changed and de-politicized Innis's work.
As important today as it was when first published, The Bias of Communication is essential reading for historians and scholars of communication and media studies.