Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century

Post Hill Press
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The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior.

 

Although making private behaviors “visible” may conjure a sense of 1984, the reality is that a new kind of value will emerge that has the power to radically alter the way we view some of the most basic tenets of business. Concepts such as brand loyalty will be turned on their heads as companies now have to find ways to prove their loyalty to each individual consumer.

 

In addition, the emergence of hyper-personalization and outcome-driven products may begin to solve some of the most pressing and protracted problems of our time.

 

And it’s not just human beings whose behaviors are being captured and analyzed. AI-powered autonomous vehicles, smart devices, and intelligent machines will all exhibit behaviors. In this very near future every person and digital device will have its own cyberself—a digital twin that knows more about us than we know about ourselves.

 

Farfetched? Only if you discount the enormous power of these new technologies, which will use the invisible patterns in all of our behaviors to develop an intimate understanding of what drives us, where we see value, and how we want to experience the world.

 

Revealing the Invisible shows businesses how to predict consumer behavior based on customers’ prior tendencies, allowing a company to make better decisions regarding growth, products, and implementation.

 

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About the author

Tom Koulopoulos is the Chairman and Founder of Delphi Group, a thirty-year-old thinktank that advises Fortune 500 companies and governments on future trends. He is the author of ten other books, an adjunct professor at Boston University, and a columnist for Inc.com.

 

George Achillias is a digital strategist focusing on forming, describing and charting AI led human-machine ecosystems. His research is on the emotions machines can develop. He works with FTSE250 companies to define their role and their services in a world operated by blockchain.

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Additional Information

Publisher
Post Hill Press
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Published on
Jun 5, 2018
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Pages
528
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ISBN
9781682616208
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Language
English
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Genres
Business & Economics / Consumer Behavior
Business & Economics / Information Management
Computers / Information Technology
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Content Protection
This content is DRM protected.
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Available on Android devices
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