"Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer."
—Theresa Martinez, Brand Director, Roche Laboratories
"This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness."
—Duggar Baucom, head basketball coach, Virginia Military Institute
"This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read."
—Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University
"A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling."
—Charlene Prounis, Managing Partner, Flashpoint Medica
Green shows sales executives how to improve the sales organization by equipping it with motivation techniques and a full comprehension of the selling process. His message is clear and proven. Sales results improve dramatically when selling is viewed as motivating people to buy and when sales organizations learn to use this concept. Sales executives who learn this-and it is definitely not common knowledge, says Green-can pass these techniques to their sales managers, who can then train and motivate the sales force. It's an approach that in practice sounds right and feels good, Green explains, and it produces results. It also creates the desire to learn more about motivation and selling, and this in turn will have added benefits. For people in any occupation involving sales and a knowledge of sales techniques, this book will be a pleasant surprise: a way to understand sales strategies and how an organization can implement them, in a way that few have thought of-a simple way that works.
• A winning process for sales preparedness throughout your daily selling life
• Strategies to determine if a sales opportunity is an order opportunity
• A road map for change to deal with the “new normal” of Business to Business selling
• Strategies for creating a valuable lifetime income stream from your customers
• Sales scenarios at the end of each chapter to test your strategies for winning
• A mindset to move sold-to accounts back to prospects for value you can deliver
• New strategies for building customer loyalty
• Guidelines for shaping your prospect’s definition of value throughout the sales process
Today’s B2B industrial prospects are struggling to survive within the new normal of doing more with less. Help your prospects be winners in this environment and you will be an order winner. “Are You Ready to Sell?” equips you with the tools you need to be a consistent B2B sales order winner.
These days it seems like we’re always in a buyer’s market. But even at a time when the word value is used interchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales professionals to regain the upper hand.
In Crush Price Objections, Tom Reilly, bestselling author of Value-Added Selling, teaches field-tested tactics for engaging price shoppers and holding the line on declining profits. It provides tips and tactics for:Developing a price-objection counterattack before you meet with buyers Using questions and compelling presentations to move the conversation away from the subject of price Destroying price objections if they surface Understanding why and when to raise your prices Creating winning bids—on paper and online
Crush Price Objections offers you the tactical support you need to focus specifically on price resistance in order to attain maximum profit in the most challenging circumstances. Let Tom Reilly show you how to stop haggling—and start closing!
The initial portion of the monograph discusses the areas of military strategy and the development of operational art. This area was developed using contemporary monographs, research projects, and professional journal articles. Professional military journals such as Parameters and Military Review publish relevant articles covering these subjects on a recurring basis. The majority of the information covering Mao’s thoughts and writings were drawn from The Selected Works of Mao Tse-Tung published in Beijing, China by the Foreign Languages Press.
The section dealing with the essence of operational art was developed primarily from James Schneider’s theoretical paper; Vulcan’s Anvil: The American Civil War and the Emergence of Operational Art. In this paper Schneider identifies, defines, and argues that eight key attributes must exist for the fullest expression of operational art to be manifested. These eight attributes are; the distributed operation, the distributed campaign, a system of continuous logistics, instantaneous command and control, the operationally durable formation, operational vision, the distributed enemy, and distributed deployment. This monograph uses Schneider’s eight key attributes of operational art as a measure of effectiveness for evaluating the use of operational art during the Chinese Civil War.
This monograph concludes that while Mao Tse-Tung was one-step removed from the operational level of war, the commanders of the Red Army, guided by his theory of protracted war and his controlling strategy, successfully applied operational art to decisively defeat a larger, better equipped, and trained military force in a sequential series of battles and engagements.