Franchising McChurch: Feeding Our Obsession with Easy Christianity

David C Cook
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We live in a fast-food nation, where the service is efficient, the products are peer-tested, and size is king. And this consumer-driven approach is seeping into the church.

Across the country, churches are creating entertaining, pop culture-savvy services that feel more market-driven than ministry. On the menu? A proven blend of dynamic music, high-tech dazzle, and topical teachings. And just like any successful product, churches are launching campuses that build on their brand.

But is the franchised church of today leading to the disenfranchised believers of tomorrow? Though thousands flock to these services, how many lives are truly being changed? Have we traded real truth for relevancy?

Franchising McChurch takes an honest look at the rise of consumer-minded ministries. Authors Thomas White and John Yeats tackle a spiritual shift that is raising provocative issues such as:

The blurry line between entertainment and evangelism A marketing approach to ministry The warped yardstick for measuring church success Feel-good messages that avoid tough truths

Candid and compelling, Franchising McChurch calls us back to the heart of Christ's church, and shares the Biblical design for delivering meaningful, life-changing ministry in a fast-food world.

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About the author

Dr. John M. Yeats is the assistant professor of church history at Southwestern Baptist Theological Seminary. He has served churches in Texas, Indiana, and Illinois in a variety of pastoral roles. John, his wife, Angie, and their four children reside in Fort Worth, Texas.

Dr. Thomas White is the vice president for student services and communications, as well as associate professor of systematic theology, at Southwestern Baptist Theological Seminary. He also serves as pastor of theology at The Cross Baptist Church. Thomas, his wife, Joy, and their daughter, Rachel, live in Crowley, Texas.
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Additional Information

Publisher
David C Cook
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Published on
May 1, 2011
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Pages
240
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ISBN
9781434704122
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Language
English
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Genres
Religion / Christian Church / General
Religion / Christian Church / Growth
Religion / Christian Church / History
Religion / Christian Church / Leadership
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Content Protection
This content is DRM protected.
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Available on Android devices
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Eligible for Family Library

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Turn on a cable news show or pick up any news magazine, and you get the impression that Christian America is on its last leg. The once dominant faith is now facing rapidly declining church attendance, waning political influence, and an abysmal public perception. More than 76% of Americans self-identify as Christians, but many today are ashamed to carry the label.
 
While many Christians are bemoaning their faith’s decline, Gabe Lyons is optimistic that Christianity’s best days are yet to come. In the wake of the stunning research from his bestselling book, unChristian, which revealed the growing disenchantment among young generations for Christians, Lyons has witnessed the beginnings of a new iteration of the faith. Marked by Lyons’ brutal honesty and unvarying generosity, Lyons exposes a whole movement of Christians—Evangelicals, Mainline, Protestants, Orthodox, Pentecostals, and others—who desire to be a force for restoration even as they proclaim the Christian Gospel. They want the label Christian to mean something good, intelligent, authentic, and beautiful.
 
The next generation of Christians, Lyons argues, embodies six revolutionary characteristics:
 
“When Christians incorporate these characteristics throughout the fabric of their lives, a fresh, yet orthodox way of being Christian springs forth. The death of yesterday becomes the birth of a great tomorrow. The end of an era becomes a beautiful new beginning. In this way, the end of Christian America becomes good news for Christians.”
 
In THE NEXT CHRISTIANS, Lyons disarms readers by speaking as a candid observer rather than cultural crusader. Where other people shout, Lyons speaks in a measured tone offering helpful analysis of our current reality while casting a vision for how to be a Christian in a world disenchanted with the faith. Both a celebration and a reckoning, THE NEXT CHRISTIANS combines current day models and relevant research with stories of a new generation of Christian leaders. If you are worried by what you see transpiring around you, this book will take you on a surprising social exploration in hopes that you too will restore confidence in your faith.


From the Hardcover edition.
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