What if you have a tiny ad budget or none at all? Do you feel like you're wasting your time, energy, and money on commercials that get no response? You will learn how to fix your advertising - FAST.
If your ads aren't getting traction, odds are there are very simple - yet easily fixed - common mistakes that business owners and marketers like you are making because you just haven't been told the truth about advertising. This book will tell you what the ad agencies don't want you to know.
- Send The Wrong Message and You're Dead: What's the one thing your business is known for? It may not be what you think. Poll your customers, and you'll be shocked at the results. In your advertising, telling the world about your latest product is not always the best strategy.
- Destroying Advertising Myths And Stereotypes: Do your commercials contain both a phone number or address AND your website? This is a common (and KILLER) mistake. You'll discover why this is actually driving people away from your business.
- 10 Time-Tested Strategies to Achieve Exponential Growth: The brutal truth is nobody cares about awards and how many years you've been in business - except you. Don't brag to your audience, help them. You'll learn exact phrasing and methods to accomplish this.
Topics covered include:
"1+1+1=1": Learn how you can use Tim's go-to formula for your advertising, and implement it TODAY.
"The Counter-Punch": What do you do when your ads become wildly successful, and your competition notices? How will you react? This book tells you exactly what to do no matter your niche.
"The $20 Audience Test": Tim spent $20 on a social media campaign to double-check the target audience for a specific product he is helping promote. The results were not what he thought. Learn this powerful secret - and the surprising test findings. He'll show you exactly how to do this easy test for your social media advertising.
"Why Radio & Television Station Sales Reps Shouldn't Write Your Commercial": One reason...their main job is to make money for their employers - not you. You'll see how costly this can be - and how to avoid it.
Tim Burt has 30,000+ (and counting) commercials to his name worldwide. He has had to write or produce commercials for just about every type of product or service imaginable. Everything from the intangible (a presidential campaign in Ghana (2016, where this candidate doubled their vote total in just their second election ever), to the tangible: airlines, million-dollar homes, all the way down to spaghetti sauce (and even more mundane.
After spending 25 years in radio broadcasting (the last 16 of those with CBS Radio), Tim decided to step away from corporate America, and go directly to you, the small business owner and marketer with his powerful, proven advertising strategies. These are designed to quickly crank up your advertising.
Tim has generated untold millions of dollars for thousands of businesses around the world from the USA, to Belieze, Antigua and Mozambique and others. He's passionated about seeing small businesses like yours succeed by advertising smarter with confidence. Put "High Performing Ads" in your corner, and your advertising can finally become laser-focused, and more importantly, effective.
Sediment Cascades: An Integrated Approach begins with anexplanation of the need for an integrated approach to sedimentdelivery systems and introduces the main themes of sedimentproduction, delivery, storage and transfer. Further chapters thenfocus on specific environments from mountains, through floodplains,to estuaries and the continental shelf.
"The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”
What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"
What it boils down to is a more skillful way of dealing with people.
The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book you’ll find:9 ways to make a dynamite first impression 14 ways to master small talk, "big talk," and body language 14 ways to walk and talk like a VIP or celebrity 6 ways to sound like an insider in any crowd 7 ways to establish deep subliminal rapport with anyone 9 ways to feed someone's ego (and know when NOT to!) 11 ways to make your phone a powerful communications tool 15 ways to work a party like a politician works a room 7 ways to talk with tigers and not get eaten alive
In her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," “Bare Their Hot Button,” “The Great Scorecard in the Sky," and "Play the Tombstone Game,” for big success in your social life, romance, and business.
How to Talk to Anyone, which is an update of her popular book, Talking the Winner's Way (see the 5-star reviews of the latter) is based on solid research about techniques that work!
By the way, don't confuse How to Talk to Anyone with one of Leil's previous books, How to Talk to Anybody About Anything. This one is completely different!
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:Why the 30-Day Rule is critical for keeping the pipeline fullWhy understanding the Law of Replacement is the key to avoiding sales slumpsHow to leverage the Law of Familiarity to reduce prospecting friction and avoid rejectionThe 5 C’s of Social Selling and how to use them to get prospects to call youHow to use the simple 5 Step Telephone Framework to get more appointments fastHow to double call backs with a powerful voice mail techniqueHow to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respondHow to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
But imagine being able to sell your products when others cannot,being able to take market share from both your competitors, andknowing the precise formulas that would allow you to expand yoursales while others make excuses.
If You’re Not First, You’re Last is about howto sell your products and services—despite theeconomy—and provides the reader with ways to capitalizeregardless of their product, service, or idea. Grant shares hisproven strategies that will allow you to not just continue to sell,but create new products, increase margins, gain market share andmuch more. Key concepts in If You’re Not First,You’re Last include:Converting the Unsold to SoldThe Power Schedule to Maximize SalesYour Freedom Financial PlanThe Unreasonable Selling Attitude