Copywriting Made Simple: How to write powerful and persuasive copy that sells

Troubador Publishing Ltd
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Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
You’ll learn how to...
• Write clearly, simply and engagingly • Choose a killer headline and a strong structure • Use 20 proven strategies for creative copywriting • Harness the power of persuasion and psychology • Create a unique tone of voice for a brand
Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
“Tom’s put a lifetime of learning into this book... an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.
“Educational, entertaining and energetic... prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.
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About the author

Tom Albrighton has been a professional copywriter for over 12 years, writing for household names like Prudential, Jeyes and Fuji plus dozens of other businesses and agencies. He is a co-founder of ProCopywriters, the alliance of commercial writers, and was ranked the #7 ‘Copywriter rated by copywriters’ in a 2015 DMA survey.

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Additional Information

Publisher
Troubador Publishing Ltd
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Published on
May 21, 2018
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Pages
200
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ISBN
9781789011203
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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