The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.
New and updated in this edition:
All new scripts and voice exercises
More voice and acting techniques
Coverage of new trends, including online demos and online auditions
Additional coverage of audiobooks and new information on home studio technology
All new contributions from some of the top voice talent in the world
A robust companion website features video tutorials, web-links, an online glossary, flashcards, and a link to the author’s blog. Instructor resources include a test bank and an instructor’s manual.
The ninth edition includes:
Updated tips, tricks and insights for getting the best out of your studio
An introduction to the Apple iOS in music production
Introductions to new technologies and important retro studio techniques
The latest advancements in DAW systems, signal processing, mixing and mastering
Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike.
As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice.
Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era.
Features new to this edition include:
Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR.An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business.
An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association.
The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.