Web Marketing for the Music Business: Edition 2

Taylor & Francis
1
Free sample

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution.

Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter.

The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

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Additional Information

Publisher
Taylor & Francis
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Published on
Feb 11, 2013
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Pages
320
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ISBN
9781136122217
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Language
English
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Genres
Technology & Engineering / Acoustics & Sound
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.

Record Label Marketing...

* Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior
* Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project
* Presents vital information on label publicity, advertising, retail distribution and marketing research
* Introduces you to industry resources like NARM, RIAA, and the IFPI
* Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities
* Reveals how successful labels use video production, promotional touring and special products to build revenue
* Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry

This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.
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