TOM SANT is a renowned proposal consultant, whose clients range from small entrepreneurial operations to Global 500 companies, including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world's most widely used proposal automation systems, ProposalMaster and RFPMaster.
Revised and updated for the newest digital platforms—the classic guide to business writing style and protocols
While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform.
New to this edition:Updated A-to-Z section with 250 new entries Best practices for email in a world of portable devices Insights from communications executives at global companies
Praise for The Business Style Handbook
“This may be the handiest and clearest book of tips on basic business writing I’ve read in a long time.”
—Pam Robinson, cofounder, the American Copy Editors Society
“An excellent primer on how to communicate effectively in a business setting.”
—Michael Barry, vice president, media relations, Insurance Information Institute
“This book is especially helpful for people when English is their second language. I recommend it to all my business classes.”
—Elizabeth Xu, Ph.D., author, executive mentor and leadership class instructor, Stanford University
“You never want poor writing to get in the way of what you’re saying. . . . This style guide is a valuable resource to help ensure that the quality of your writing differentiates you.”
—Bart Mosley, principal and chief investment officer, Alprion Capital Management LP
“Business Writing for Managers” has specific tips to help you eliminate stuffy language that keeps readers at a distance and, instead, write lively prose that draws them in. His advice can help you with all kinds of messages, from short emails to lengthy proposals.
This issue includes:
· before and after writing samples
· a process for effective editing
· suggestions for formatting
· advice for sharing difficult information
· tips for distinguishing yourself as a communicator.
Rid the world of bad presentations with:
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Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it’s a presentation about an idea, a product, a service, a business, or a cause, at its heart, it’s a story. The Big Fish Experience will help you tell yours. Learn how to:
with the power of story, enticing visuals, and infectious enthusiasm
with the perfect pitch, a strong message, and a call to action
with supreme skill and confidence—and achieve your purpose every time
In this practical, step-by-step guide, you'll find proven techniques and expert tips on new presentation tools; innovative ways to deliver your ideas; case studies of presentations, which you can emulate immediately; and ways to recover if things go wrong.
Big Fish Presentations works with clients nationwide—from startups to Fortune 100 companies—to turn presentations into experiences by providing copywriting, presentation design, presentation training, and video production, using the latest, most innovative strategies.
So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find:The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences