The Language of Success

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Language is the medium of business. To be successful, we need to communicate effectively in writing. That’s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers ho to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and: * eliminate ambiguities, jargon and grandiose claims * master proper paragraph structure so the message doesn’t get muddled * avoid wishy-washy or misleading terms like "world class" or "state of the art" * write clear concise sentences that follow the "first time right rule" * use e-mail professionally and efficiently * create career-enhancing reports Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.
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About the author

TOM SANT is a renowned proposal consultant, whose clients range from small entrepreneurial operations to Global 500 companies, including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world's most widely used proposal automation systems, ProposalMaster and RFPMaster.

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Additional Information

Publisher
AMACOM
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Published on
Jan 23, 2008
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Pages
224
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ISBN
9780814409732
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Language
English
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Genres
Business & Economics / Business Writing
Business & Economics / Reference
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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Business communication expert and bestselling author Dianna Booher shares practical wisdom on how to write effective emails that get results and how to organize documents to gain control and increase your productivity.

Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email.

Yet many of us still struggle to write emails that get results. And we often are so overwhelmed by the sheer volume of emails that we feel as though we're in email jail!

How we handle email has a large impact on the trajectory of our career. Emails can build or destroy credibility, clarify or confuse situations for our coworkers and customers, and reduce or increase security risks and legal liabilities. This book will help you master your emails and stand out as a clear, credible communicator. After all, clear, credible communicators become leaders in every industry.

With more than three decades of experience analyzing emails across various industries for corporate clients, Booher offers guidance on how to identify and stop email clutter so you can increase productivity while improving communication flow. In this book, you will learn how to:

• Compose actionable emails quickly by following Booher's philosophy of Think First, Draft Fast, and Edit Last
• Write concise emails that get read so you get a quick response
• Organize a commonsense file storage system that helps you find documents and emails quickly to attach and send
• Present a professional image when you email prospects, customers, and coworkers
• Be aware of legal liabilities and security risks as you send and receive email
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