The Lean Enterprise: How Corporations Can Innovate Like Startups

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#1 Amazon Bestseller in Lean Management Discover the methods of lean startups that can revolutionize large organizations and their products

Even in a tough economic climate, the startup business community has found a way to create innovative, game-changing products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the strategies, tools, and attitudes of these smaller competitors. The Lean Enterprise presents a groundbreaking design for revolutionizing larger organizations, one that draws on the ingenious tenets and practices espoused by the startup community. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations and hold them back from true innovation.

At the heart of this resource is a comprehensive, practical approach based on methods, timetables, compensation, financial investment, and case studies that reveal the startup mentality. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups.

  • Essential reading for entrepreneurs, product managers, executives and directors in Forbes 2000 organizations, and board members
  • Presents the tools and methodologies large businesses need to compete with a new generation of highly-empowered entrepreneurs
  • Covers lean startup culture and principles and identifies the behaviors that arestunting growth at large enterprises
  • Offers a comprehensive, practical approach for developing exciting products and services and opening vast new markets

Don't be mystified by the success of startups. Master the methods of this new generation of entrepreneurs and compete on a level playing field.

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About the author

TREVOR OWENS is an entrepreneur and thought leader in Lean Startup methodologies. He is the Founder and CEO of Javelin.com, an innovation training and software company known for its Lean Startup Machine workshop that has helped tens of thousands of innovators, including those from Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents.
http://leanenterprisebook.com
http://javelin.com

OBIE FERNANDEZ is an avid writer and technology enthusiast. He works with Owens as the Co-Founder and CTO of Javelin.com. Fernandez is also author of the best selling technology book The Rails Way and the founder of multiple successful companies, including one of the world’s best known Ruby on Rails web design and development agencies, Hashrocket.
http://obiefernandez.com

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Reviews

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Additional Information

Publisher
John Wiley & Sons
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Published on
Mar 13, 2014
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Pages
256
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ISBN
9781118852187
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Language
English
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Genres
Business & Economics / Entrepreneurship
Business & Economics / Personal Finance / General
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Content Protection
This content is DRM protected.
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Available on Android devices
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Obie Fernandez
The “Bible” for Rails Development: Fully Updated for Rails 5

“When I read The Rails Way for the first time, I felt like I truly understood Rails for the first time.”

–Steve Klabnik, Rails contributor and mentor

The Rails™ 5 Way is the comprehensive, authoritative reference guide for professionals delivering production-quality code using modern Ruby on Rails. Obie Fernandez illuminates the entire Rails 5 API, its most powerful idioms, design approaches, and libraries. He presents new and updated content on Action Cable, RSpec 3.4, Turbolinks 5.0, the Attributes API, and many other enhancements, both major and subtle.

Through detailed code examples, you’ll dive deep into Ruby on Rails, discover why it’s designed as it is, and learn to make it do exactly what you want. Proven in thousands of production systems, the knowledge in this book will maximize your productivity and help you build more successful solutions.

Build powerful, scalable, REST-compliant back-end services Program complex program flows using Action Controller Represent models, relationships, and operations in Active Record, and apply advanced Active Record techniques Smoothly evolve database schema via Migrations Craft front-ends with ActionView and the Asset Pipeline Optimize performance and scalability with caching and Turbolinks 5.0 Improve your productivity using Haml HTML templating Secure your systems against attacks like SQL Injection, XSS, and XSRF Integrate email using Action Mailer Enable real-time, websockets-based browser behavior with Action Cable Improve responsiveness with background processing Build “API-only” back-end projects that speak JSON Leverage enhancements to Active Job, serialization, and Ajax support Register your product at informit.com/register for convenient access to downloads, updates, and/or corrections as they become available.
Obie Fernandez
The Rails™ 3 Way is a comprehensive resource that digs into the new features in Rails 3 and perhaps more importantly, the rationale behind them.
—Yehuda Katz, Rails Core

The Bible for Ruby on Rails Application Development

Ruby on Rails strips complexity from the development process, enabling professional developers to focus on what matters most: delivering business value via clean and maintainable code. The Rails™ 3 Way is the only comprehensive, authoritative guide to delivering production-quality code with Rails 3. Pioneering Rails expert Obie Fernandez and a team of leading experts illuminate the entire Rails 3 API, along with the idioms, design approaches, and libraries that make developing applications with Rails so powerful. Drawing on their unsurpassed experience and track record, they address the real challenges development teams face, showing how to use Rails 3 to maximize your productivity.

Using numerous detailed code examples, the author systematically covers Rails 3 key capabilities and subsystems, making this book a reference that you will turn to again and again. He presents advanced Rails programming techniques that have been proven effective in day-to-day usage on dozens of production Rails systems and offers important insights into behavior-driven development and production considerations such as scalability. Dive deep into the Rails 3 codebase and discover why Rails is designed the way it is—and how to make it do what you want it to do.


This book will help you

Learn what’s new in Rails 3 Increase your productivity as a web application developer Realize the overall joy in programming with Rails Leverage Rails’ powerful capabilities for building REST-compliant APIs Drive implementation and protect long-term maintainability using RSpec Design and manipulate your domain layer using Active Record Understand and program complex program flows using Action Controller Master sophisticated URL routing concepts Use Ajax techniques via Rails 3 support for unobtrusive JavaScript Learn to extend Rails with popular gems and plugins, and how to write your own Extend Rails with the best third-party plug-ins and write your own Integrate email services into your applications with Action Mailer Improve application responsiveness with background processing Create your own non-Active Record domain classes using Active Model Master Rails’ utility classes and extensions in Active Support
Jason Calacanis
One of Silicon Valley’s most successful angel investors shares his rules for investing in startups.

There are two ways to make money in startups: create something valuable—or invest in the people that are creating valuable things.

Over the past twenty-five years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups—investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for twenty-first century investors, Calacanis takes potential angels step-by-step through his proven method of creating massive wealth: startups.

As Calacanis makes clear, you can get rich—even if you came from humble beginnings (his dad was a bartender, his mom a nurse), didn’t go to the right schools, and weren’t a top student. The trick is learning how angel investors think. Calacanis takes you inside the minds of these successful moneymen, helping you understand how they prioritize and make the decisions that have resulted in phenomenal profits. He guides you step by step through the process, revealing how leading investors evaluate new ventures, calculating the risks and rewards, and explains how the best startups leverage relationships with angel investors for the best results.

Whether you’re an aspiring investor or a budding entrepreneur, Angel will inspire and educate you on all the ins of outs. Buckle up for a wild ride into the world of angel investing!

Obie Fernandez
The “Bible” for Rails Development: Fully Updated for Rails 5

“When I read The Rails Way for the first time, I felt like I truly understood Rails for the first time.”

–Steve Klabnik, Rails contributor and mentor

The Rails™ 5 Way is the comprehensive, authoritative reference guide for professionals delivering production-quality code using modern Ruby on Rails. Obie Fernandez illuminates the entire Rails 5 API, its most powerful idioms, design approaches, and libraries. He presents new and updated content on Action Cable, RSpec 3.4, Turbolinks 5.0, the Attributes API, and many other enhancements, both major and subtle.

Through detailed code examples, you’ll dive deep into Ruby on Rails, discover why it’s designed as it is, and learn to make it do exactly what you want. Proven in thousands of production systems, the knowledge in this book will maximize your productivity and help you build more successful solutions.

Build powerful, scalable, REST-compliant back-end services Program complex program flows using Action Controller Represent models, relationships, and operations in Active Record, and apply advanced Active Record techniques Smoothly evolve database schema via Migrations Craft front-ends with ActionView and the Asset Pipeline Optimize performance and scalability with caching and Turbolinks 5.0 Improve your productivity using Haml HTML templating Secure your systems against attacks like SQL Injection, XSS, and XSRF Integrate email using Action Mailer Enable real-time, websockets-based browser behavior with Action Cable Improve responsiveness with background processing Build “API-only” back-end projects that speak JSON Leverage enhancements to Active Job, serialization, and Ajax support Register your product at informit.com/register for convenient access to downloads, updates, and/or corrections as they become available.
Obie Fernandez

The “Bible” for Rails Development: Now Fully Updated for Rails 4.1

"When I read The Rails Way for the first time, I felt like I truly understood Rails for the first time.”

—From the Foreword by Steve Klabnik

Ruby on Rails 4 is leaner, tighter, and even more valuable to professional web developers. More than ever, it helps you focus on what matters most: delivering business value via clean and maintainable code.

The Rails™ 4 Way is the only comprehensive, authoritative guide to delivering production-quality code with Rails 4. Kevin Faustino joins pioneering Rails developer Obie Fernandez to illuminate the entire Rails 4 API, including its most powerful and modern idioms, design approaches, and libraries. They present extensive new and updated content on security, performance, caching, Haml, RSpec, Ajax, the Asset Pipeline, and more.

Through detailed code examples, you’ll dive deep into the Rails 4 code base, discover why Rails is designed as it is, and learn how to make it do exactly what you want. Proven in dozens of production systems, this book’s techniques will maximize your productivity and help you build more successful solutions. You’ll want to keep this guide by your computer—you’ll refer to it constantly.

This guide will help you

Build powerful, scalable REST-compliant APIs Program complex program flows using Action Controller Represent models, relationships, CRUD operations, searches, validation, callbacks, and more Smoothly evolve application database schema via Migrations Apply advanced Active Record techniques: single-table inheritance, polymorphic models, and more Create visual elements with Action View and partials Optimize performance and scalability with view caching Master the highly productive Haml HTML templating engine Make the most of Rails’ approach to session management Secure your systems with Rails 4’s improved authentication and authorization Resist SQL Injection, XSS, XSRF, and other attacks Extend Rails with popular gems and plugins, and learn to write your own Integrate email services with Action Mailer Use Ajax via Rails 4 support for unobtrusive JavaScript Improve responsiveness with background processing Leverage Asset Pipeline to simplify development, improve perceived performance, and reduce server burdens Accelerate implementation and promote maintainability with RSpec
Obie Fernandez
The expert guide to building Ruby on Rails applications

 

Ruby on Rails strips complexity from the development process, enabling professional developers to focus on what matters most: delivering business value. Now, for the first time, there’s a comprehensive, authoritative guide to building production-quality software with Rails. Pioneering Rails developer Obie Fernandez and a team of experts illuminate the entire Rails API, along with the Ruby idioms, design approaches, libraries, and plug-ins that make Rails so valuable. Drawing on their unsurpassed experience, they address the real challenges development teams face, showing how to use Rails’ tools and best practices to maximize productivity and build polished applications users will enjoy.

 

Using detailed code examples, Obie systematically covers Rails’ key capabilities and subsystems. He presents advanced programming techniques, introduces open source libraries that facilitate easy Rails adoption, and offers important insights into testing and production deployment. Dive deep into the Rails codebase together, discovering why Rails behaves as it does— and how to make it behave the way you want it to.

 

This book will help you

Increase your productivity as a web developer

Realize the overall joy of programming with Ruby on Rails

Learn what’s new in Rails 2.0

Drive design and protect long-term maintainability with TestUnit and RSpec

Understand and manage complex program flow in Rails controllers

Leverage Rails’ support for designing REST-compliant APIs

Master sophisticated Rails routing concepts and techniques

Examine and troubleshoot Rails routing

Make the most of ActiveRecord object-relational mapping

Utilize Ajax within your Rails applications

Incorporate logins and authentication into your application

Extend Rails with the best third-party plug-ins and write your own

Integrate email services into your applications with ActionMailer

Choose the right Rails production configurations

Streamline deployment with Capistrano

Obie Fernandez
The Rails™ 3 Way is a comprehensive resource that digs into the new features in Rails 3 and perhaps more importantly, the rationale behind them.
—Yehuda Katz, Rails Core

The Bible for Ruby on Rails Application Development

Ruby on Rails strips complexity from the development process, enabling professional developers to focus on what matters most: delivering business value via clean and maintainable code. The Rails™ 3 Way is the only comprehensive, authoritative guide to delivering production-quality code with Rails 3. Pioneering Rails expert Obie Fernandez and a team of leading experts illuminate the entire Rails 3 API, along with the idioms, design approaches, and libraries that make developing applications with Rails so powerful. Drawing on their unsurpassed experience and track record, they address the real challenges development teams face, showing how to use Rails 3 to maximize your productivity.

Using numerous detailed code examples, the author systematically covers Rails 3 key capabilities and subsystems, making this book a reference that you will turn to again and again. He presents advanced Rails programming techniques that have been proven effective in day-to-day usage on dozens of production Rails systems and offers important insights into behavior-driven development and production considerations such as scalability. Dive deep into the Rails 3 codebase and discover why Rails is designed the way it is—and how to make it do what you want it to do.


This book will help you

Learn what’s new in Rails 3 Increase your productivity as a web application developer Realize the overall joy in programming with Rails Leverage Rails’ powerful capabilities for building REST-compliant APIs Drive implementation and protect long-term maintainability using RSpec Design and manipulate your domain layer using Active Record Understand and program complex program flows using Action Controller Master sophisticated URL routing concepts Use Ajax techniques via Rails 3 support for unobtrusive JavaScript Learn to extend Rails with popular gems and plugins, and how to write your own Extend Rails with the best third-party plug-ins and write your own Integrate email services into your applications with Action Mailer Improve application responsiveness with background processing Create your own non-Active Record domain classes using Active Model Master Rails’ utility classes and extensions in Active Support
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