Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life

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Fully Alive tells the story of an astoundingly successful young entrepreneur’s immersion in Amazonian indigenous spirituality, its life-changing impact on him, and how he integrated the lessons he learned to build a successful, socially responsible company, live a purposeful life, and make a difference in the world.

Building a start-up is like being thrust into the middle of the Amazon rainforest: living every day on the edge of your comfort zone, vulnerable to the unexpected challenges constantly being thrown your way, and constantly shifting to meet daily demands and do everything and anything you can to survive, let alone thrive.

Vulnerable, raw, and deeply transparent, Fully Alive reveals powerful tools and lessons that can teach all of us how to grow toward and beyond our personal edges, no matter our circumstances.

Tyler Gage shares his spiritual adventures and the business savvy that helped him create RUNA, a pioneering organization that weaves together the seemingly divergent worlds of Amazonian traditions and modern business, demonstrating how we can dig deeper to bring greater meaning and purpose to our personal and professional pursuits.

From suburban youth to immersion in the Amazon to entrepreneurial success, Tyler’s journey clearly shows that passion and opportunity can be found in the most unexpected places. Captivated by a rare Amazonian tea leaf called guayusa that had never been commercially produced, Tyler started RUNA to partner with the indigenous people of Ecuador to share its energy and its message with the world.

Using the spiritual teachings, lessons, and healing traditions of the Amazon as his guide, Tyler built RUNA from a scrappy start-up into a thriving, multimillion-dollar company that has become one of the fastest-growing beverage companies in the United States. With the help of investors such as Channing Tatum, Leonardo DiCaprio, and Olivia Wilde, RUNA has created a sustainable source of income for more than 3,000 farming families in Ecuador who sustainably grow guayusa in the rainforest. Simultaneously, RUNA has built a rapidly scaling nonprofit organization that is working to create a new future for trade in the Amazon based on respectful exchange and healing, not exploitation and greed.

Practical tools and lessons are woven throughout the story of Gage’s successes and failures, offering guidance on how to relate to obstacles as teachers and how to accomplish our personal and professional goals in the often uncertain circumstances we find ourselves in.
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About the author

Tyler Gage is the cofounder and CEO of RUNA, a social enterprise that makes energizing beverages with guayusa, a rare Amazonian tea. RUNA now supports more than 3,000 farming families in Ecuador who grow guayusa organically, and RUNA products are sold in over 10,000 stores across the U.S. and Canada. For his work on RUNA, Tyler has been named a Forbes “30 Under 30 Entrepreneur” and the Citizen Leader of the Year by the Specialty Food Association. He is also the founder of PlantMed, an organization dedicated to building the world’s first centers for the practice, research, and preservation of Amazonian plant medicine. Gage and RUNA have been featured by ABC’s Nightline, National Geographic, Fast Company, and in Richard Branson’s book Screw Business as Usual.

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Additional Information

Publisher
Simon and Schuster
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Published on
Aug 1, 2017
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Pages
272
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ISBN
9781501156045
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Features
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Language
English
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Genres
Business & Economics / Business Ethics
Business & Economics / Development / Sustainable Development
Business & Economics / Entrepreneurship
Business & Economics / General
Business & Economics / Motivational
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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Can you remember that one time you got recognized or someone thanked you for your contribution to their life? You were a rock star, even for just one second. This book isn't about a charmed path to success or some untouchable fairy tale that nobody can relate to-this is about going from rock bottom to rock star, something that everybody can relate to.
 
In his first book, Blair shared the brutally honest story of how he went from an at-risk youth, sleeping on a mattress on the floor of a shack, to a self-made multimillionaire by his early twenties. As his story became a national sensation, fans started asking him how they too could become entrepreneurs, take their careers to the next level, and achieve financial freedom. Rock Bottom to Rock Star answers those questions.
 
Blair has battled extreme obstacles: life as a former gang member, balancing a demanding career with single parenthood, building and selling multiple companies, and making and losing tens of millions of dollars (sometimes all in one day). He wants to help others avoid the mistakes he made in the school of hard knocks, so he has compiled his unique advice for going from rock bottom to rock star in whatever field you chose to pursue.
 
Much of his advice is counterintuitive, and definitely not what you would learn in business school. Here's one example:

"Don't believe your own hype. The moment you start celebrating, you've left the stage. It wasn't celebration that made you a rock star. It was hard work."

If you're serious about making the most of your life and you're ready to become the "rock star next door" instead of just looking up to them, this may be the most rewarding book you'll ever read.
This book is an essential resource for the increasing number of facilitators who wish to help students learn about the promise and pitfalls of social enterprise. The oikos-Ashoka case competition for social entrepreneurship was conceived in 2007 as a way to help find great material and case studies in this emerging field.

This fourth collection of oikos case studies is based on the winning cases from the 2010 to 2014 annual case competitions. These cases have been highly praised because they provide excellent learning opportunities, tell engaging stories, deal with recent situations, include quotations from key actors, are thought-provoking and controversial, require decision-making and provide clear take-aways. This new volume of social entrepreneurship case studies highlights cases from around the globe authored by teachers from around the globe. The selected cases span many industries and geographic contexts; nevertheless, they are connected by a shared ambition: to highlight the power of entrepreneurship to solve social problems.

The cases are clustered in three different sections: Socially oriented Enterprise Cases – Health and Fair trade, Ecologically oriented social enterprises, and Corporate Social Entrepreneurship. Case Studies in Social Entrepreneurship will be an essential purchase for educators and is likely to be a widely used as a course textbook at all levels of management education.

Online Teaching Notes to accompany each chapter are available on request with the purchase of the book.

NATIONAL BESTSELLER
WALL STREET JOURNAL BESTSELLER
LOS ANGELES TIMES BESTSELLER
TORONTO STAR BESTSELLER

Based on his TEDx talk "Everyday Leadership (the Lollipop Moment)"--voted one of the 15 most inspirational TED talks of all time--This Is Day One is leadership expert Drew Dudley's guide to cultivating the behaviors that will help you to succeed and empower those around you.

If you're intimidated by the mystique surrounding leadership, this book is for you. Dudley simplifies leadership without denying its complexity, demonstrating that leadership in all its forms begins at the same clear and accessible place for everyone: what he calls "Day One."

Day One is when you discover, define, and start to consistently deliver on your foundational leadership values. Living that day over and over is what creates leaders, and Dudley provides the key tools necessary to craft and commit to your own personal Day One, including:
A step-by-step process designed to surface your core leadership values and embed them into your daily behavior
A roadmap to behavioral changes proven to increase commitment, pride, productivity, and happiness
Insights into key leadership values that drive performance and impactSharing the process that led him through battles with alcohol, obesity, and personal tragedy, Dudley shows you how to develop a relentless commitment to the daily behaviors that will make you a better executive, coach, or teacher, and how you can inspire others to do the same.


Most of the leadership on the planet comes from people who don't see themselves as leaders. This Is Day One shows you how to start changing that. Through the insights of leaders of all types--CEOs, elite athletes, cab drivers, custodians, and everyone in between--Dudley helps you understand what your Day One needs to look like, reminds you why you're a leader, and makes clear what you can do about it--starting today, on Day One.



Poland in the 1980s was filled with shuttered restaurants and shops that bore such imaginative names as “bread,” “shoes,” and “milk products,” from which lines could stretch for days on the mere rumor there was something worth buying. But you’d be hard-pressed to recognize the same squares—buzzing with bars and cafés—today. In the years since the collapse of communism, Poland’s GDP has almost tripled, making it the eighth-largest economy in the European Union, with a wealth of well-educated and highly skilled workers and a buoyant private sector that competes in international markets. Many consider it one of the only European countries to have truly weathered the financial crisis.

As the Warsaw bureau chief for the Financial Times, Jan Cienski spent more than a decade talking with the people who did something that had never been done before: recreating a market economy out of a socialist one. Poland had always lagged behind wealthier Western Europe, but in the 1980s the gap had grown to its widest in centuries. But the corrupt Polish version of communism also created the conditions for its eventual revitalization, bringing forth a remarkably resilient and entrepreneurial people prepared to brave red tape and limited access to capital. In the 1990s, more than a million Polish people opened their own businesses, selling everything from bicycles to leather jackets, Japanese VCRs, and romance novels. The most business-savvy turned those primitive operations into complex corporations that now have global reach.

Well researched and accessibly and entertainingly written, Start-Up Poland tells the story of the opening bell in the East, painting lively portraits of the men and women who built successful businesses there, what their lives were like, and what they did to catapult their ideas to incredible success. At a time when Poland’s new right-wing government plays on past grievances and forms part of the populist and nationalist revolution sweeping the Western world, Cienski’s book also serves as a reminder that the past century has been the most successful in Poland’s history.
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