Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories

Leon Schjoedt · Malin E. Brännback · Alan L. Carsrud

জুন ২০২০ · Springer Nature

এই ইবুকখনৰ বিষয়ে

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

লিখকৰ বিষয়ে

Leon Schjoedt is an Entrepreneurship Research Scholar at Babson College, USA. Leon’s research focuses on entrepreneurial behavior—the intersection between entrepreneurship and organizational behavior. Leon has published more than 60 articles and book chapters.
Malin Brännback is Chaired Professor in International Business at Åbo Akademi University, School of Business and Economics, Finland where she received her doctorate in management science in 1996. She has been Vice Rector of the university and Dean of the Faculty of Social Sciences, Business and Economics. She has also been visiting Professor in Entrepreneurship at Stockholm University School of Business (Sweden). She has published widely on entrepreneurship, biotechnology business, and knowledge management.
Alan L. Carsrud has served on the graduate faculties of SUNY-Brockport, Texas A&M University, The University of Texas at Austin, the University of Southern California, the University of California at Los Angeles, Bond University, the Australian Graduate School of Management, Florida International University, Ryerson University, and Abo Akademi University (Finland). He has published over 200 research papers and 12 books in psychology, management, entrepreneurship, and family business.