BUSINESS POLICY AND STRATEGIC MANAGEMENT: CONCEPTS AND APPLICATIONS

PHI Learning Pvt. Ltd.
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This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative approaches to strategic leadership in emerging markets. Among its many unique features, this comprehensively updated and revised second edition is structured to help students think strategically. The major organizational issues in strategy development are covered through an analytical study of: Nine different perspectives on organization to capture the rich history of the discipline and enlighten the nature of strategy. The concept of strategic intent to guide action. 9-M model to analyze strategies in functional areas of manpower, materials, methods, money, manufacturing, machine, marketing, motivating, and manipulating. Competitive gaming model to strategize different types of market structures. Internetworking model to develop high-performance Internet ventures. Strategic business model to unfold hidden value into new directions. Value model to explain strategic elements of innovation and technology management. Ethical and international issues in the context of corporate governance. Strategic leadership model relevant to the emerging market ground realities. Strategic control model (both balanced and extended scorecard) to explore the influence of environmental and cultural contexts on effective performance. The text is well supported by more than one thousand sources of international research, India-focused case studies and experiential assignments. This comprehensive text on theory and practice of strategic management is a must read for management students as well as business practitioners and consultants.
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About the author

GUPTA, VIPIN VIPIN GUPTA (Ph.D. and Post-Doc in Management from Wharton School) is Roslyn Solomon Jaffe Chair Professor of Strategy at Simmons College, Boston. Earlier, he taught at Grand Valley State University (2003–05) and Fordham University (1997–2003). He has offered several training programs and workshops on strategic planning and cross-cultural management to senior executives, administrators, and defense personnel, and on research methods to the doctoral students and faculty in India and the US. GOLLAKOTA, KAMALA KAMALA GOLLAKOTA (Ph.D.) is Associate Professor at the University of Redlands, California. Prior to this assignment, she taught at the University of South Dakota (1989–2005); earlier, she was an adjunct professor at the University of Maryland. Before entering the academic world, she worked with Crompton Greaves Limited, and thus has experienced the realities of the very corporate world that she now helps the aspiring managers discover. SRINIVASAN, R. R. SRINIVASAN (Fellow, IIM Bangalore) is Professor, Department of Management Studies, Indian Institute of Science (IISc.), Bangalore. He had his post-doctoral training at the University of Leeds (U.K.). Professor Srinivasan has more than 32 years of experience with premier institutions such as IISc., Administrative Staff College of India, Hyderabad, and NITIE, Mumbai. He has served with distinction in reputed organizations like Tata Consulting Engineers and Indian Telephone Industries. He is a recipient of the International Statistical Institute Award (1983) and the Colombo Plan Award (1989). Professor Srinivasan has to his credit more than 135 articles in leading international and national journals.
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Additional Information

Publisher
PHI Learning Pvt. Ltd.
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Published on
Jan 1, 2007
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Pages
368
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ISBN
9788120332447
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Language
English
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Genres
Business & Economics / General
Business & Economics / Strategic Planning
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Content Protection
This content is DRM protected.
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Strategic Management and Business Policy is the new dimension in the fi eld of Management. Managers must aware of the business, types of business, policies, products, competitors, core resource, tactics for formulation of strategy, implementation and controlling policies in effective manner in an organization with out affecting and its policy, objectives, goals, mission and vision of an organization.Strategic Management and Business Policy is purely meant for Managers, CEO, and Strategic Consultants, MBA and Business Students and Faculty members. Strategic Management for Managers book is divided into 29 chapters viz,: Business And Its Policy, Concept Of Strategy, Strategic Management, Vision, Mission, Objectives And Goals, Environment Analysis And Diagnosis, Strategic Advantage Analysis, Corporate Strategy, Michael Porter's Generic Strategies, Formulation Of Functional Strategy, Types Of Strategies, Diversifi cation Strategies For Companies, Turnaround, Retrenchment Divestment, And Liquidation Strategies For Companies, TOWS Matrix Analysis, BCG Matrix, Ansoff's Matrix, ADL Matrix, The General Electric Model, Porter's Five Forces Model And Mckinsey's 7's Framework, Value Chain Concept Analysis, Business And Investment Level Strategy, Vertical Integration And Strategic Alliances, Acquisitions And Joint Ventures, Tailoring Strategy Analysis, Industrial Environment Analysis, Strategic ChangeManagement, Strategies For Competing In Globlizing Markets, Corporate Culture And Leadership, Strategic Control System, Matching Structure And Control Analysis, Strategy implementation And Control, Business Process Reengineering And Benchmarking, TQM, Six Sigma And Management And Contemporary Strategic Issues.
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