NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.
Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience.
Tests in the book and online to keep track of your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles at www.teachyourself.com to give you a richer understanding of setting up your own small business.
THINGS TO REMEMBER
Quick refreshers at the end of each chapter to help you remember the key facts.
Innovative exercises illustrate what you've learnt and how to use it.
This is a fully updated new edition of the bestselling guide for anyone who is thinking of starting their own business. It covers both the strategic and practical issues in the ideal level of detail for budding entrepreneurs, and is full of insider tips which will help give your business the edge in a tough marketplace.