Dynamics of Media Writing: Adapt and Connect

CQ Press
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Dynamics of Media Writing gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
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About the author

Vincent F. Filak, Ph.D., is an award-winning teacher, scholar and college media adviser who serves as a professor of journalism at the University of Wisconsin Oshkosh, where he primarily teaches courses on media writing and reporting. Prior to his arrival at UWO, he served on the faculty at Ball State University and also taught courses at the University of Missouri and the University of Wisconsin–Madison. He also previously worked for the Wisconsin State Journal and the Columbia Missourian newspapers.

Filak has earned the Distinguished Four-Year Newspaper Adviser award from the College Media Association for his work with the Advance-Titan, UWO’s student newspaper. CMA previously honored him as an Honor Roll Recipient for his work as the adviser of the Daily News at Ball State. The National Scholastic Press Association presented him with its highest honor, the Pioneer Award, “in recognition of significant contributions to high school publications and journalism programs.”

As a scholar, Filak has received more than a dozen top conference paper awards, including those from the Association for Education in Journalism and Mass Communication, the Broadcast Education Association and the International Public Relations Society of America. He has published more than 30 scholarly, peer-reviewed articles in top-tier journals, including Journalism and Mass Communication Quarterly, Journalism and Mass Communication Educator, Newspaper Research Journal, the Atlantic Journal of Communication, Journalism: Theory, Practice and Criticism, the Howard Journal of Communication, Educational Psychology and the British Journal of Social Psychology. He is also the winner of CMA’s Nordin Research Award, which goes to the best research paper completed on a topic pertaining to media advisers within a given year.

He has published several textbooks in the field of journalism, including “Dynamics of Media Writing” (Sage), “Dynamics of News Reporting and Writing” (Sage), “Convergent Journalism” (Focal) and “The Journalist’s Handbook to Online Editing” (with Kenneth L. Rosenauer; Pearson).

He lives in Omro, Wisconsin, with his wife, Amy, and their daughter, Zoe.


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Additional Information

Publisher
CQ Press
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Published on
Aug 27, 2015
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Pages
296
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ISBN
9781483377629
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Language
English
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Genres
Language Arts & Disciplines / Communication Studies
Language Arts & Disciplines / Journalism
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Content Protection
This content is DRM protected.
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Available on Android devices
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As traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editing emphasizes the broad value of editing as both a tool for journalistic management as well as an essential skill for individual writers of all stripes. The text takes a broad view of editing, as not just a process for grammatical accuracy but as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills, and then by platforms, Dynamics of Media Editing shows students how the basic principles of good editing can work across disciplines and media platforms.

Features and Benefits

· The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing

· The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of an editing in their planned careers

· As with Filak’s other books, an audience-centric approach emphasizes the need to engage one’s audience in order to be a successful writer

· “Quick Tip” breakout boxes provide easy-to-consult lists of Dos and Don’ts for good writing

· “Thoughts from a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace

As traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editing emphasizes the broad value of editing as both a tool for journalistic management as well as an essential skill for individual writers of all stripes. The text takes a broad view of editing, as not just a process for grammatical accuracy but as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills, and then by platforms, Dynamics of Media Editing shows students how the basic principles of good editing can work across disciplines and media platforms.

Features and Benefits

· The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing

· The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of an editing in their planned careers

· As with Filak’s other books, an audience-centric approach emphasizes the need to engage one’s audience in order to be a successful writer

· “Quick Tip” breakout boxes provide easy-to-consult lists of Dos and Don’ts for good writing

· “Thoughts from a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace

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