Radio-Journalismus: Ein Handbuch für Ausbildung und Praxis im Hörfunk, Ausgabe 10

Springer-Verlag
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Wie kommen Sie zum Radio? Was müssen Sie lernen und können um beim modernen Radio Erfolg zu haben? "Radio-Journalismus" sagt Ihnen, was Sie brauchen und zeigt Ihnen, wie es geht. Das Standard Lehrbuch für die Radio-Ausbildung führt mit handfesten Anleitungen in die gesamte Radio-Praxis ein. Es beschreibt alle Ausbildungsmöglichkeiten und bringt praktische Tipps für Hospitanz, Praktikum und Volontariat beim Radio. Die Autoren sind selbst erfolgreche Radio-Macher. Viele unterrichten außerdem an Journalistenschulen, Universitäten und sonstigen Ausbildungseinrichtungen.
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About the author

Walther von La Roche (1936 bis 2010) war zuletzt Leiter der Hörfunk-Nachrichtenredkation des Bayerischen Rundfunks und hatte jahrzehntellange Erfahrung als Dozent für Radio-Journalistik an Hochschulen und Journalistenschulen in Deutschland, der Schweiz und Österreich.

Axel Buchholz ist Honorarprofessor am Journalistischen Seminar der Universität Mainz, Journalist und Journalismus-Dozent u.a. an der Universität Trier, der Deutschen Journalistenschule und dem ifp, zuvor Chefredakteur und stv. Hörfunk-Direktor beim Saarländischen Rundfunk.

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Additional Information

Publisher
Springer-Verlag
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Published on
Jun 25, 2013
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Pages
450
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ISBN
9783658026844
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Best For
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Language
German
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Genres
Language Arts & Disciplines / Communication Studies
Language Arts & Disciplines / Journalism
Social Science / Media Studies
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Content Protection
This content is DRM protected.
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Sascha Gnoss
Studienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,3, Rheinische Fachhochschule Köln, Veranstaltung: International Marketing and Media Management, Sprache: Deutsch, Abstract: The music industry is in the midst of change. This change has been triggered by the influence of new media, such as the Internet or mobile telephones, which contribute to an increasing digitalisation of society during the last years. The results of the growing digitalisation are changes in the consumer behaviour, new devices and also new sales channels. Supply and demand of music products is greater today than ever before; however, the music industry generates only little capital because of illegal downloads and small revenues of the digital music market (Thurner, 2010, pp.5). In the course of the digitalisation, new media plays a big role. Like Peter R. Scott and Mike Jacka put it: “social media is the set of Web-based broadcast technologies that enable the democratization of content, giving people the ability to emerge from consumer of content to publishers” (Scott and Jacka, 2011, pp.5). Due to social media, people have the opportunity to communicate with people all over the world, to share pictures, videos, and audio files (Safko and Brake, 2009, pp.6). Interesting songs or videos are going to spread rapidly from YouTube within social networks like Facebook and Twitter. Therefore, unknown artists can become stars overnight (Urbanowizc, 2013). The digitalisation and social media have changed the framework of the music industry and because of that the management topics of the music companies changed as well. This assignment identifies and discusses the management topics a company has to deal with in the music industry in the digital age. In chapter one the author explains the new framework of the web 2.0 and therefore the changing consumption habits of the consumer. Also the paper identifies the changes of the consumption of music by social media. In chapter two in the scope of this assignment, old and new communication models will be presented and analysed. Also the important management topics will be explained and further the effect on the music industry will be established. For exemplification of both subjects the author makes use of the company Pandora Internet Radio.
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