Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans.
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About the author
Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker, acclaimed book marketing consultant, and branding expert. She got her first job as a newspaper reporter as a 16 year old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angeles’ then-second-largest Spanish language weekly, La Gaceta. She works with both authors and business experts to help them build and promote their brands. She founded Keller Media, Inc. in 1989.
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Additional Information
Publisher
Entrepreneur Press
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Published on
Oct 17, 2016
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Pages
250
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ISBN
9781613083536
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / Development / Business Development
Business & Economics / Leadership
Business & Economics / Small Business
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Content protection
This content is DRM protected.
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Read aloud
Available on Android devices
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Eligible for Family Library
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