Winning the Zero Moment of Truth

Zero Moment of Truth

About this ebook

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT. Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

Ratings and reviews

The ebook “Winning the Zero Moment of Truth” (ZMOT) is my new bible as a marketing consultant. This ebook is vital for educating media leaders on "how" the access to research information with zero effort on the internet is changing consumer buying patterns. Not to sound evangelistic but the concepts in ZMOT should be taught in marketing classes, small business workshops and to everyone who is trying to understand as Lecinski stated "the new marketing rulebook." As a marketing consultant, this ebook has captured an articulate way for me to explain exactly what is going on in the digital world to my clients. Thank you so much. Now, when a business owner does not want to change his brochure website, I will give them this ebook to read. Holly Campbell Opportunity Marketing Systems

I live in China and have a french credit card on my account. The payment checkout tells me the seller doesn't accept payments from my area... 1. Please change that asap, people in China should be able to download this ebook + I have a french credit card registered, so based on my info, you should accept the card, wherever I am on my computer to make the purchase. 2. Who's the moron who put this ebook for free and didn't take time to accept purchases from all countries?

This is a book of the highest quality, the information is well laid out and extreamly informative, it is a "must read" book for anyone remotely connected to sales and marketing of any sort (all of us) I have had several aha moments and I have immediately taken steps to refocus on my core products and services so my clients views and needs are the same as mine. David Henry