Is Your Marketing in Sync or Sinking?: How to Create Marketing Synchronicity and Drive Sustained Results

  What is being in sync? Why do some individuals, corporations, institutions, consulting companies and startups succeed, while others fade away?

“Is your marketing in sync or sinking?” is a book that makes you deeply introspective about the marketing principles you are currently pursuing and check if you are really in sync with your organizational goals, customers and reality.

Yaagneshwaran Ganesh has based the book on many hours of research, discussions and interviews with successful industry practitioners, business leaders, academic experts, management gurus, consultants and more.





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About the author

Yaagneshwaran Ganesh (often called as "Yaag") is among the top 100 global martech influencers, a TEDx speaker, member of Forbes Council and author of 5 books.


He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative "Startup Weekend", thus being a sounding board for startups in APAC and Europe.


Yaag also writes columns for Forbes, HuffingtonPost, Martech Series, Martech Advisor, dtNEXT, Techstory, ManagementNext and has been a regular blogger on RonSela.com, the thought leader on marketing practices.


Yaag has a certificate in Strategy Management from IIM Kozhikode,  an MBA in marketing from Jansons School of Business, Coimbatore and a Post Graduate Diploma in Entrepreneurship from Bharathiyar University.

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Additional Information

Publisher
Notion Press
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Pages
150
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ISBN
9789352066179
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Language
English
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Genres
Business & Economics / Marketing / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Reading information

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