Syncfluence: How to Influence Your Target Audience Without Burning Cash

Notion Press
Free sample

“SyncFluence is a worthwhile read for aspiring entrepreneurs intent on building a brand and influencing purchase intent.” - Mike Quindazzi, Executive Committee, LA County Economic Development Corporation, USA “From moments to episodes of influence, this book connects the dots. For you! Influence your way to biz success. This book tells you how!” - Pravin Shekar, CEO, Krea.in, India “Yaagneshwaran’s writing is practical and very insightful. Syncfluence delivers on its promise – smart ways to influence across customer touch points. A great read!” - Omri Shabi, Serial Entrepreneur and Director of Marketing, Woo.io, Israel Blurb Some people, companies and products grow and become influential brands within a short period of time, while others remain invisible to the public eye despite all their efforts. How do they do it with almost no money? Syncfluence shows why you don’t have to burn cash to become influential, and also makes you deeply introspective about whom to influence, when and how.
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About the author

Yaagneshwaran Ganesh (often called as "Yaag") is among the top 100 global martech influencers, a TEDx speaker, member of Forbes Council and an author. He is a speaker across business forums such as CII Young Indians, Chamber of Commerce Netherlands, Kerala Startup Mission (Initiative by Govt of Kerala), and academic institutions such as IITs, Saxion University of Applied Sciences and more.

He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative "Startup Weekend", thus being a sounding board for startups in APAC and Europe.

Yaag also writes columns for HuffingtonPost, Forbes, Martech Series, Martech Advisor, dtNEXT, Techstory, ManagementNext and has been a regular blogger on RonSela.com, the thought leader on marketing practices.

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Additional Information

Publisher
Notion Press
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Published on
Aug 3, 2017
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Pages
124
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ISBN
9781947586871
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Features
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Language
English
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Genres
Business & Economics / Marketing / Direct
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Content Protection
This content is DRM free.
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Available on Android devices
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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

 


In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. 


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The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. 

The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

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